Structured Approach to Hypothesis Development PPT

This PPT slide, part of the 34-slide Structured Problem Solving & Hypothesis Generation PowerPoint presentation, outlines a structured approach to developing hypotheses, segmented into 3 key steps. The first step, "Define the question," emphasizes the importance of identifying the core strategic issues. It prompts consideration of the impact on the organization and prioritization of these issues. This foundational stage sets the tone for the subsequent analysis, ensuring that the focus remains aligned with organizational objectives.

In the second step, "Review and Describe Multiple Assertions," the slide indicates a shift to gathering insights. Here, assertions are made based on initial data searches and expert opinions, although these statements are not yet substantiated by concrete data. The slide suggests that this phase involves evaluating various perspectives, which can help in identifying potential areas of opportunity or concern. It also hints at market dynamics, such as the growth of direct channels and the strength of retailers, which are crucial for understanding the broader context.

The third step, "Form the hypothesis," encourages a more speculative approach. It invites teams to articulate their thoughts on potential outcomes and options. This stage is about synthesizing insights from the previous steps to create actionable hypotheses. The example provided regarding Chubb Insurance illustrates how leveraging brand strength can lead to new business opportunities, highlighting the practical application of this structured methodology. Overall, this slide serves as a guide for executives looking to enhance their decision-making processes through a systematic approach to hypothesis generation.

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