Strategic Focus on Mid-Tier Customer Segments PPT

This PPT slide, part of the 68-slide Proposal for Organizational Restructuring (Big 4) PowerPoint presentation, presents a strategic overview of CHEMICALS COMPANY A's sales approach, emphasizing the importance of mid-tier customers. It categorizes cities into 3 tiers based on population and GDP metrics. Tier 1 cities, labeled as "Big Bosses," consist of only 3 cities with populations exceeding 6 million and a per capita GDP over $6,000. This tier represents the most affluent market segment.

Moving to Tier 2, which is subdivided into 3 categories: "High Flyers," "Rich Cousins," and "Modest Neighbors." The "High Flyers" are larger Tier 2 cities, while "Rich Cousins" are relatively affluent, but smaller Tier 2 cities. "Modest Neighbors" represent other Tier 2 cities, suggesting a broader market potential. Each of these categories is accompanied by a list of cities, although specific names are omitted in this version.

The slide highlights the vast Tier 3 category, which encompasses around 600 cities. These cities have populations under 1.5 million and a per capita GDP below $2,000. This tier is labeled "Poor Relatives," indicating a lower economic status compared to the other tiers. The emphasis on Tier 3 suggests a strategic pivot towards capturing a mass market, which is crucial for CHEMICALS COMPANY A to attract customers from the mid-tier segments.

Overall, the content suggests a need for CHEMICALS COMPANY A to aggressively pursue growth in these mid-tier markets, indicating a shift in focus from traditional high-end markets to a more inclusive strategy that targets a broader customer base.

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Strategy Development Example Restructuring Sales