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B2B marketing (or business to business) refers to the marketing of products or services to other companies and organizations.
There are a range of tools available that can help you develop a B2B marketing strategy. For example, the 4Ps marketing mix, the 7Ps marketing mix, or the BCG matrix.
You can easily edit this Program Plan For B2B Marketers template and use the important strategies that you will focus on in your Marketing Strategy. The program plan can be changed according to your own requirements.
A strategy is the plan that we follow to meet our objectives, with specific measures put in place in a certain order. A tactic is one of the measures that must be implemented to achieve the objectives outlined in the plan.
Your marketing strategy defines your marketing goals, how you measure the success of your campaigns, who your target audience is, where and how your brand will be positioned. The different marketing tactics that you use all serve this overall strategy.
The document as a template Includes:
1 – Overall Marketing Planning
2 – Marketing Program Planning
3 – Content Initiative Planning
4 – Event Planning
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Source: Best Practices in Marketing Plan Development, B2B PowerPoint Slides: Program Plan for B2B Marketers - A Template PowerPoint (PPTX) Presentation, RadVector Consulting
ABOUT THE AUTHOR: RADVECTOR CONSULTING
We are a group of aviation experts & specialists (PhDs, Engineers, Pilots, Navigators, ...), leaders in helping organizations to transform their business performance using Methodologies and Principles of Lean, Agile, Six Sigma, and Innovation.
RadVector Consulting has published 74 additional documents on Flevy.
This business document is categorized under the function(s): Organization, Change, & HR Strategy, Marketing, & Sales
It applies to All Industries
File Type: PowerPoint (pptx)
File Size: 327.5 KB
Number of Slides: 21 (includes cover, transition, & marketing slides)
Related Topic(s): Marketing Plan Development B2B
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Dec 25, 2022
Most recent version published: Dec 26, 2022
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