This PPT slide, part of the 28-slide Presentation Development Primer (Storyboarding, Slide Design) PowerPoint presentation, outlines a structured approach to defining expected findings in the problem-solving process. It begins with the overarching goal of increasing revenue, which branches into several key strategies: increasing traffic, increasing conversion rates, and raising prices. Each of these strategies is further explored through specific inquiries aimed at identifying potential operational efficiencies.

Under the "Increase Revenue" section, the slide emphasizes the importance of understanding how to drive more traffic to the business. This could involve various marketing strategies or enhancements to the customer experience. The next strategy, increasing conversion rates, suggests a focus on optimizing the sales funnel to turn more visitors into customers. Finally, raising prices is presented as a potential avenue for revenue growth, though it carries inherent risks that must be assessed.

The slide also addresses cost reduction as a critical component of enhancing operating margins. It poses questions about staffing levels, suggesting that while employees may be overworked, reducing staff may not be feasible. It raises the possibility of lowering salaries, indicating that some employees may be compensated above market rates. Additionally, it explores the potential for reducing hosting costs by identifying cheaper hosting options, which could lead to significant savings.

The overall tone of the slide is exploratory, encouraging a hypothesis-driven approach to analysis. It suggests that while the hypotheses may not be accurate, capturing them is essential for guiding the subsequent analysis. This slide serves as a foundational tool for executives to frame their inquiries and align their strategies with operational realities.

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Presentation Development