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An often-quoted maxim is that why is more important than how. If you have not persuaded your audience - your team, your boss, anyone really - why something should be done then don't tell them how to do it. They won't see the point. That's where The Pitch storyline comes in.

The Pitch pattern ( based on the Minto Pyramid Principle ) enables you to explain why your idea is a good one, whether it's to collaborate on a project, implement a new approach, or invest in a new business.

It provides a clear and straightforward pattern to gain your audience's attention and then persuade them with a series of compelling reasons why they should agree with you.

This template offers an annotated example to enable you to add your own content into a pre prepared deck for this most useful pattern.

The template was prepared by Davina Stanley and Gerard Castles of Clarity College. Both began helping others to communicate clearly two plus decades ago when they joined McKinsey as communication specialists.

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Source: PowerPoint Template for Pitches and Proposals PowerPoint document


PowerPoint Template for Pitches and Proposals

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File Type: PowerPoint (pptx)

File Size: 652.3 KB

Number of Slides: 13 (includes cover, transition slides)

Related Topic(s): Proposal Writing & Development Proposal Template Sales Deck

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Initial upload date (first version): Nov 7, 2018
Most recent version published: Nov 23, 2018

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