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HIGHLIGHTS
DOCUMENT DESCRIPTION
An often-quoted maxim is that why is more important than how. If you have not persuaded your audience – your team, your boss, anyone really – why something should be done then don't tell them how to do it. They won't see the point. That's where The Pitch storyline comes in.
The Pitch pattern ( based on the Minto Pyramid Principle ) enables you to explain why your idea is a good one, whether it's to collaborate on a project, implement a new approach, or invest in a new business.
It provides a clear and straightforward pattern to gain your audience's attention and then persuade them with a series of compelling reasons why they should agree with you.
This template offers an annotated example to enable you to add your own content into a pre prepared deck for this most useful pattern.
The template was prepared by Davina Stanley and Gerard Castles of Clarity College. Both began helping others to communicate clearly two plus decades ago when they joined McKinsey as communication specialists.
Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Proposal Writing & Development, Proposal Template, Sales Deck, Pyramid Principle PowerPoint Slides: PowerPoint Template for Pitches and Proposals PowerPoint (PPTX) Presentation, Clarity First
ABOUT THE AUTHOR: CLARITY FIRST
Clarity First is a program for ambitious professionals who want to communicate complex ideas with compelling clarity.
We blend top-tier strategy consulting experience and techniques with deep cross-industry experience helping experts of all kinds engage their audiences so they get the responses they need more quickly.
[read more]
Our documents are based upon structured thinking techniques including the Minto Pyramid Principle (R) learned while working as communication specialists with McKinsey & Company. We have then refined these ideas while consulting for a wide range of other top-tier corporates in Australia, the Asia Pacific region, the UK and the USA.
We hope you find them useful.
Clarity First has published 10 additional documents on Flevy.
DETAILS
This business document is categorized under the function(s): Corporate Communications PowerPoint Templates
It applies to All Industries
File Type: PowerPoint (pptx)
File Size: 652.3 KB
Number of Slides: 13 (includes cover, transition, & marketing slides)
Related Topic(s): Proposal Writing & Development Proposal Template Sales Deck Pyramid Principle
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Nov 7, 2018
Most recent version published: Nov 23, 2018
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