BUY WITH CONFIDENCE
DESCRIPTION
An often-quoted maxim is that why is more important than how. If you have not persuaded your audience – your team, your boss, anyone really – why something should be done then don't tell them how to do it. They won't see the point. That's where The Pitch storyline comes in.
The Pitch pattern ( based on the Minto Pyramid Principle ) enables you to explain why your idea is a good one, whether it's to collaborate on a project, implement a new approach, or invest in a new business.
It provides a clear and straightforward pattern to gain your audience's attention and then persuade them with a series of compelling reasons why they should agree with you.
This template offers an annotated example to enable you to add your own content into a pre prepared deck for this most useful pattern.
The template was prepared by Davina Stanley and Gerard Castles of Clarity College. Both began helping others to communicate clearly two plus decades ago when they joined McKinsey as communication specialists.
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Source: Best Practices in Proposal Template, Sales Deck, Proposal Writing & Development, Pyramid Principle PowerPoint Slides: PowerPoint Template for Pitches and Proposals PowerPoint (PPTX) Presentation, Clarity First
OVERVIEW
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ABOUT THE AUTHOR
Clarity First is a program for ambitious professionals who want to communicate complex ideas with compelling clarity.
We blend top-tier strategy consulting experience and techniques with deep cross-industry experience helping experts of all kinds engage their audiences so they get the responses they need more quickly.
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