JTBD Growth Strategy Matrix: Tailored Approaches for Customer Segments PPT
This PPT slide, part of the 35-slide Outcome-Driven Innovation (ODI) PowerPoint presentation, presents the JTBD (Jobs-to-be-Done) Growth Strategy Matrix, outlining 5 distinct growth strategies tailored to meet the varying needs of customer segments. Each strategy is positioned within a quadrant that reflects the degree to which a business can help customers get their jobs done better or worse.
The 5 strategies include:
1. Differentiated Strategy: Targets underserved customers, focusing on unique offerings that cater specifically to their needs.
2. Dominant Strategy: Aims at all types of customers, providing solutions that are broadly appealing and effective.
3. Disruptive Strategy: Designed for overserved customers and non-consumers, this approach seeks to innovate by offering simpler or more accessible alternatives.
4. Discrete Strategy: Focuses on customers with limited options, addressing specific gaps in the market.
5. Sustaining Strategy: Concentrates on existing customers, ensuring that their ongoing needs are met effectively.
The matrix emphasizes that these strategies can be employed based on the specific scenario a business faces. It highlights the importance of understanding customer segments and their unique jobs to tailor strategies accordingly. The positioning of each strategy within the matrix suggests a relationship between the value delivered and the pricing model, indicating that businesses may need to adjust their pricing based on the strategy they choose to implement.
This framework serves as a guide for organizations looking to optimize their approach to market needs, ensuring that they can effectively navigate the complexities of customer demands and competitive pressures. The clarity of this structure can aid decision-makers in identifying the most appropriate strategy for their specific context, ultimately driving growth and customer satisfaction.
This slide is part of the Outcome-Driven Innovation (ODI) PowerPoint presentation.
EXPLORE MORE SLIDES FROM THIS PRESENTATION
EXPLORE MORE PRESENTATIONS ON
Innovation Management Value Proposition Jobs-to-Be-Done Growth Strategy Customer Satisfaction Innovation Positioning
Flevy is the world's largest knowledge base of best practices.
Leverage the Experience of Experts.
Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.
Download Immediately and Use.
Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.
Save Time, Effort, and Money.
Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.
