This PPT slide, part of the 79-slide Mergers, Acquisitions & Alliances Approach PowerPoint presentation, outlines the responsibilities of program management in establishing key communication themes and plans for both internal and external audiences, particularly in the context of an organizational merger. It emphasizes a structured approach to communication, termed the "Communication Cascade."

At the top of the cascade is the Executive Team, which plays a crucial role in articulating the vision for the newly formed entity, referred to as NewCo. This team is tasked with agreeing on collective and individual responsibilities, ensuring that communication flows effectively to outside audiences. The chief program manager is highlighted as a pivotal figure, responsible for assigning champions to various functions, leading mobilization efforts, and making day-to-day decisions.

The slide further details the obligations of the chief program manager, which include coordinating with market unit and function leaders, as well as integration team leads. This coordination is essential for feeding information on integration progress, requesting resources, recommending actions, and reporting on progress.

Additionally, the responsibilities extend to the leadership of specific processes or business units. They are expected to collaborate with program management to mobilize efforts at the Strategic Business Unit (SBU) level, identify necessary resources, and ensure teams are effectively integrated.

The slide concludes with a focus on generating and communicating ideas throughout the organization, underscoring the importance of clear direction and broad involvement in the communication process. This structured approach is vital for achieving successful integration and alignment across the newly merged organization.

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M&A (Mergers & Acquisitions) Alliances