This PPT slide, part of the 39-slide Market Entry Assessment Guide PowerPoint presentation, presents a strategic analysis of potential market entry models across various countries. It categorizes these countries based on 2 key dimensions: market potential and operational synergies. The vertical axis indicates the level of synergies, while the horizontal axis reflects market potential, combining sustainability and saturation factors.

Countries are plotted as circles, with their size likely representing the relative opportunity or importance of each market. Notably, Country 1 and Country 2 stand out as the prime candidates for an "own store" entry model. This suggests that these markets offer both high potential and favorable operational conditions, making them attractive for direct investment.

Conversely, Countries 3, 4, and 5 are marked for a "managed" franchise entry. This implies that while these markets may hold potential, existing operational constraints necessitate a more cautious approach. The term "slow burn" associated with these countries indicates a strategy that prioritizes gradual growth and risk management over aggressive expansion.

Countries 10 through 13 appear to be positioned in lower potential categories, indicating limited opportunities for direct investment or franchise models. The strategic implications are clear: focus resources on Countries 1 and 2 for immediate growth while monitoring the conditions in Countries 3, 4, and 5 for future opportunities.

This slide effectively highlights the importance of aligning market entry strategies with operational realities, providing a clear roadmap for decision-making in international expansion. Understanding these dynamics can significantly influence investment strategies and resource allocation.

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Emerging Market Entry Cognitive Bias Market Entry Strategic Analysis Risk Management Sustainability