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This document summarizes the key knowledge areas for corporate strategy, including key contents, analysis, key questions to ask, and reference tools. It is a good reference for strategy consultants. Example:
• General Marketing Strategy
How do marketing strategies need to align with larger corporate strategies?
How does a company position its products/services in a focused product/market?
• Marketing Effectiveness
How do companies optimize their overall marketing program?
To grow revenue by X%next year, which marketing levers would a company need to emphasize?
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Source: Best Practices in Marketing Plan Development PDF: Knowledge Map - Marketing Strategy PDF (PDF) Document, Documents & Files
AUTHOR: DOCUMENTS & FILES
Documents & Files has published 130 additional documents on Flevy.
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