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DOCUMENT DESCRIPTION

This document summarizes the key knowledge areas for corporate strategy, including key contents, analysis, key questions to ask, and reference tools. It is a good reference for strategy consultants. Example:
- General Marketing Strategy
How do marketing strategies need to align with larger corporate strategies?
How does a company position its products/services in a focused product/market?

- Marketing Effectiveness
How do companies optimize their overall marketing program?
To grow revenue by X%next year, which marketing levers would a company need to emphasize?

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Source: Knowledge Map - Marketing Strategy PDF document

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Knowledge Map - Marketing Strategy

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This business document is categorized under the function(s):

Organization, Change, & HR Strategy, Marketing, & Sales

It applies to All Industries

File Type: PDF (pdf)

File Size: 83.3 KB

Number of Pages: 12

Related Topic(s): Marketing Plan Development

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Initial upload date (first version): Apr 26, 2014

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