A food delivery platform is a digital service that connects customers with local restaurants, allowing them to browse menus, place orders, and have meals delivered to their doorstep. It typically operates through a website or mobile app and manages order processing, payment, and logistics, often using its own network of delivery drivers. These platforms offer convenience for customers, increased reach for restaurants, and real-time tracking features for a seamless food ordering experience.
This Financial model provides a 10-year financial analysis for a Food Delivery Platform and helps owners assess unit economics, profitability, and scalability, guiding strategic decisions on pricing, market expansion, and platform optimization. It includes assumptions and calculations of Customers & Restaurants Acquisition through Paid and Organic Marketing (CAC, conversion and churn rates, etc.), total orders, average order value & average delivery time, revenue sources (order commission %, delivery fees, advertising fees and set up fees), Drivers Hiring Assumptions including fees and expenses, Payroll, Operating Expenses, Fixed Assets & Depreciation, Financing through Debt & Equity and Exit Valuation assumptions in case of a potential sale of the business.
The model follows Financial Modeling Best Practices principles and is fully customizable.
Detailed instructions for the functionality of the model are included in the Excel file.
Model Inputs and Setup Reports:
• Restaurants and Customers Acquisition metrics (Paid & Organic, Conversion Rates, Churn Rates, etc)
• Orders Revenue (Avg. Orders per Customer, AOV, Orders Commission, Delivery Fee)
• Ancillary Revenue Assumptions (advertising, restaurants set up fee)
• Direct Costs, Payroll, OpEx & CapEx Assumptions
• Forecast Scenarios
• Financing & Capital Structure – Uses & Sources of Cash analysis (Financing through Equity & Debt)
• Exit Year Scenario & Valuation Multiples
Output Reports:
• Monthly Operating Budget & Budget summary per Year
• Budget vs. Actual Variance Analysis
• 10-Year Financial Forecast (3 Statement Model)
• Breakeven Analysis, KPIs and Financial Ratios (Revenue & Cost Metrics, ROE, ROIC, Profit Margins, etc.)
• Performance Dashboard
• Business Valuation (incl. DCF, Terminal Value, Unlevered & Levered Cash Flow, Project Return Metrics & Sensitivity Analysis)
• Investors Distribution Waterfall Model
• Professional Executive Summary
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Source: Best Practices in Integrated Financial Model Excel: Food Delivery Platform - Dynamic 10 Year Financial Model Excel (XLSX) Spreadsheet, Profit Vision
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