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Online Services Marketplace Financial Model (Excel XLSX)
Excel (XLSX)
BENEFITS OF THIS EXCEL DOCUMENT
- Provides a dynamic up to 10-year financial forecast for an Online Services Marketplace business.
- Suitable for either a startup or operating company
- Includes all necessary data needed to forecast company's financial and operating activities
E-COMMERCE EXCEL DESCRIPTION
User-friendly Financial Model presenting a business scenario of an Online Services Marketplace business.
Suitable for either a new or existing two-side supply & demand Services Marketplace, the model is a flexible tool for business owners to control and improve daily operations and forecast the company's growth.
It includes assumptions and calculations of Buyers and Sellers Acquisition through Paid and Organic Marketing (CAC, conversion and retention rates, etc.), total orders and average order value (AOV), revenue sources (commission % on Buyers purchases and Sellers revenue, set up fees revenue), Payroll plan (headcount, salaries, commissions, bonus, etc.), Operating Expenses, Capital Expenditures (Tangible & Intangible Assets) and business Financing assumptions through Debt & Equity.
Outputs of the template include Monthly Budgeted Income Statement per Year, Budget vs Actual Variance Analysis, Annual Forecasted Financial Statements (3 Statement Model), Annual Direct Cash Flow, Breakeven Analysis, Business Valuation including DCF & Terminal Value, Payback period analysis and Investors Returns Waterfall.
A variety of KPIs and Financial Ratios analyzes business performance and the company's results are presented through sophisticated charts & graphs and are summarized on a professional Executive Dashboard.
The model is dynamic and allows users to select the desired forecasted Years (1 to 10). Output Reports & Charts are dynamically updated based on the selected forecast period.
Model Structure
Inputs:
• General Business Info
• Buyers/Sellers Acquisition Cost Assumptions (Paid, Organic and Business Development)
• Revenue Assumptions & Cost of Service Assumptions (Total Orders, AOV, Commissions, CC Fees etc.)
• Payroll, OPEX & CAPEX Assumptions
• Operating Scenarios
• Financing & Capital Structure ? Uses & Sources of Cash analysis (Financing through Equity & Debt)
• Exit Year Scenario & Valuation Multiples
Outputs:
• Monthly Operating Budget ? Actual & Variance Analysis
• Monthly Income statement per Year
• Annual Financial Statements (Dynamic 10-Year forecast using a 3 Statement Financial Model)
• Annual Direct Cash Flow
• Discounted Cash Flow & Payback period (incl. Terminal Value, Unlevered & Levered Cash Flow)
• Breakeven Analysis
• Summary of various KPIs and Financial Ratios (Buyers/Sellers Metrics, Revenue & Cost Metrics, ROE, ROIC, Profit Margins, etc.)
• Investor Returns (4-tier IRR hurdle waterfall model to distribute proceeds between investors)
• Business Performance Dashboard
• Exit Year Executive Summary (can be used for investment decisions)
Detailed instructions on the use of the model are included in the Excel file.
Help & Support
Committed to high quality and customer satisfaction, all our templates follow best practice financial modeling principles and are thoughtfully and carefully designed, keeping the user's needs and comfort in mind.
No matter if you have no experience or you are well versed in finance, accounting, and the use of Microsoft Excel, our professional financial models are the right tools to boost your business operations!
If you however experience any difficulty while using this template and you are not able to find the appropriate guidance in the provided instructions, please feel free to contact us for assistance.
If you need a template customized for your business requirements, please e-mail us and provide a brief explanation of your specific needs.
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in E-commerce, Marketplace, Integrated Financial Model Excel: Online Services Marketplace Financial Model Excel (XLSX) Spreadsheet, Profit Vision
ABOUT THE AUTHOR
Profit Vision provides Consulting & Outsourced Financial Services as well as Financial Planning & Performance analysis to small and mid-size businesses by implementing efficient and effective tools to assist them with start-up business plans or improve their ongoing operations.
Our range of services include Financial & Operational Analysis, Business Planning, Budgeting & Forecasting, Cash Flow
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