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  1. Assists users to control and improve daily operations and forecast company's growth.
  2. Project customer acquisition by analyzing shop's traffic, conversion rates, and customer return rates.


Advanced 5-Year Financial model for e-commerce startup businesses assisting users to control and improve daily operations and forecast company's growth.
It includes all necessary data needed to calculate financial and operational activities (Revenue, COGS, Payroll, Expenses, Inventory) and project customer acquisition by analyzing shop's traffic, conversion rates, and customer return rates.
Outputs of the template include various financial reports for starting year and 5-Year Forecast, a sophisticated Dashboard analyzing business performance and an Executive Summary report.
The structure of the template follows Financial Modeling Best Practices principles and is fully customizable.

Model Structure

General Business Info
Financing & Capital Structure
Payroll, OPEX, CAPEX and Inventory Calculations
Customer Acquisition Assumptions
Sales & Cost of Goods Sold Calculations

Year 1 Financial Statements (3 Statement Model)
Budget vs Actual Variance Analysis
5 Year Financial Statements (3 Statement Model)
Breakeven Analysis & Chart
Business Performance Dashboard
Professional Executive Summary

Detailed instructions on the use of the template are included in the Excel File

Help & Support

Committed to high quality and customer satisfaction, all our templates follow best practice financial modeling principles and are thoughtfully and carefully designed, keeping the user's needs and comfort in mind.
No matter if you have no experience or you are well versed in finance, accounting, and the use of Microsoft Excel, our professional financial models are the right tools to boost your business operations!
If you however experience any difficulty while using this template and you are not able to find the appropriate guidance in the provided instructions, please feel free to contact us for assistance.
If you need a template customized for your business requirements, please e-mail us and provide a brief explanation of your specific needs.

Got a question about the product? Email us at [email protected] or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: E-Commerce Startup Financial Model - 5 Year Business Plan Excel document


E-Commerce Startup Financial Model - 5 Year Business Plan

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This business document is categorized under the function(s):

It applies to Retail, Consumer Products, & Distribution

File Type: Excel (xlsx)

File Size: 425 KB

Related Topic(s): Integrated Financial Model Entrepreneurship E-commerce

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Jun 10, 2021
Most recent version published: Jun 10, 2021

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