Core Activities in the CPG Value Chain PPT
This PPT slide, part of the 22-slide Consumer Packaged Goods (CPG) Value Chain PowerPoint presentation, outlines the primary activities within the Consumer Packaged Goods (CPG) value chain, detailing 4 key areas: Raw Material Sourcing, Product Development, Manufacturing, and Packaging. Each section provides an overview of the respective activity and highlights critical elements that contribute to effective execution.
Raw Material Sourcing emphasizes the importance of procuring quality ingredients while maintaining cost-efficiency and ensuring supply chain stability. It suggests a focus on understanding the sources of raw materials, which can influence overall product quality and sustainability efforts.
Product Development discusses the necessity of researching consumer needs and developing new products that align with market demands and regulatory standards. It highlights the significance of R&D investment, time-to-market strategies, and mechanisms for gathering customer feedback, which are crucial for innovation and market relevance.
Manufacturing focuses on the conversion of raw materials into finished products. It stresses the need for efficient production lines that adhere to health and safety standards. Key elements include metrics for efficiency, quality control systems, and the flexibility of production processes to adapt to various product types.
Packaging is presented as a critical aspect that not only protects the product, but also appeals to consumers. The slide notes the importance of the packaging design process, associated costs, and its role in marketing. This section underscores how packaging can influence consumer perception and brand positioning.
Overall, the slide provides a structured view of the CPG value chain, emphasizing the interconnectedness of these activities and their collective impact on operational success.
This slide is part of the Consumer Packaged Goods (CPG) Value Chain PowerPoint presentation.
This presentation is created by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants and provides actionable insights for CPG Industry Value Chain Analysis.
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Value Chain Analysis Consumer Packaged Goods Supply Chain Value Chain Quality Control Product Development Manufacturing Sustainability Innovation Production Feedback Positioning
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