Assessment of Intangible Benefits across Strategic Options PPT

This PPT slide, part of the 218-slide Business Model Design Report PowerPoint presentation, presents an evaluation of intangible benefits associated with 4 options labeled A, B, C, and D. Each option is assessed across various criteria, with options B and C showing slightly superior scores compared to D. The criteria include coordinated marketing efforts across Europe, competitive matching and retaliation, local relations and know-how, technical know-how, project commitment by general overheads, coordinated management of large multinational projects, and plant management.

For coordinated marketing efforts, options B and C appear to have a stronger alignment, suggesting a more unified approach across European markets. The criterion for competitive matching indicates that options B and C can respond more effectively on a broader European scale, rather than being limited to individual country responses. This could enhance strategic agility.

Local relations and know-how show varied scores, with option D potentially facing challenges due to a smaller local footprint, which may impact visibility. Technical know-how is another area where options B and C excel, indicating a higher capacity for managing complex projects effectively.

Project commitment by general overheads suggests that a centralization of efforts may lead to a more focused approach, although it could detract from smaller projects, as noted for option D. The coordinated management of large multinational projects is crucial, and options B and C seem to provide a more robust framework for this.

Lastly, plant management is highlighted as an area for optimization, with the notes suggesting that options B and C may lead to more efficient operational practices. Overall, this slide provides a clear comparison of intangible benefits, guiding decision-makers in selecting the most advantageous option.

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