Integrating Top-Down and Bottoms-Up Business Case Approaches PPT

This PPT slide, part of the 32-slide Business Case Development Framework PowerPoint presentation, presents a framework for developing business cases, emphasizing the integration of both top-down and bottoms-up approaches. It highlights the significance of these methodologies in crafting comprehensive business cases that are essential for decision-making.

The top-down business case is characterized by its focus on establishing a common understanding of the fundamental concepts. It serves to define the overall framework for the business case, identifying key levers that can generate benefits. This approach is primarily financial, concentrating on the "what if" scenarios rather than the operational details. It suggests a strategic overview that can guide executives in assessing potential initiatives.

On the other hand, the bottoms-up business case shifts the focus to the operational aspects. It is concerned with the "how" rather than the "what if," quantifying specific opportunities that have been identified. This approach is more detailed and operationally focused, defining critical success factors and key performance indicators necessary for implementation. It emphasizes the importance of validation, ensuring that the proposed strategies are grounded in solid data and analysis.

Both approaches are supported by enabling elements, namely financial analysis and business modeling, which provide the necessary tools for effective evaluation and execution. The slide effectively communicates that a robust business case must incorporate insights from both methodologies to ensure comprehensive analysis and informed decision-making.

This framework is particularly valuable for executives looking to navigate complex business environments and make strategic investments with confidence.

This slide is part of the Business Case Development Framework PowerPoint presentation.

This capital budgeting business case development framework is created by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants and is commonly used across Strategy Consulting projects. Financial model also included.

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