Core Purposes of Enduring Companies PPT


This PPT slide, part of the 45-slide Building an Enduring Corporate Vision PowerPoint presentation, presents a collection of core purposes from various enduring companies, illustrating how these organizations define their fundamental missions. Each entry succinctly articulates the unique contributions these companies aim to make in their respective fields. For instance, 3M emphasizes innovative problem-solving, while Cargill focuses on improving global living standards. Fannie Mae's mission centers on social equity through home ownership, showcasing a commitment to societal impact.

Hewlett-Packard highlights its technical contributions to humanity's welfare, indicating a focus on technological advancement. Lost Arrow Corporation positions itself as a role model for social change, reflecting a broader commitment to community leadership. Pacific Theatres aims to enhance community well-being, while Mary Kay Cosmetics is dedicated to providing opportunities for women, indicating a strong focus on empowerment.

McKinsey & Company’s purpose revolves around aiding corporations and governments in achieving greater success, which underscores its advisory role in the business ecosystem. Merck's mission to preserve and improve human life reflects a commitment to health and well-being. Finally, Nike's purpose emphasizes the importance of creativity and inspiration, aiming to foster a culture of innovation.

These examples collectively illustrate how a clearly defined core purpose can guide a company's strategy and operations. They serve as a reminder that enduring organizations often anchor their missions in broader societal contributions, which can resonate deeply with stakeholders. Understanding these core purposes can help potential customers appreciate the strategic alignment and long-term vision of these companies.



This slide is part of the Building an Enduring Corporate Vision PowerPoint presentation.

Designed by a firm of ex-consultants from McKinsey, E&Y, and Bearing Point, this presentation discusses how to build an enduring Corporate Vision, based on a classic Harvard Business Review publication by Collins and Porras.

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