Analytical Methods of Business Environment
Understanding the business environment is crucial for strategic planning and decision-making. Several analytical tools help organizations assess their internal and external environments, enabling them to identify opportunities, mitigate risks, and sustain competitive advantages. This presentation delves into six prominent analytical methods: Porter's Value Chain Analysis, McKinsey 7S, VRIO Method, Stakeholders Analysis, and Portfolio Analyses including the BCG and GE matrices, along with SWOT Analysis.
Porter's Value Chain Analysis examines the series of activities that a company performs to deliver a valuable product or service to the market. It divides business activities into primary activities (such as inbound logistics, operations, outbound logistics, marketing and sales, and services) and support activities (including firm infrastructure, human resource management, technology development, and procurement). By analyzing each component, businesses can identify areas for cost reduction, efficiency improvements, and differentiation strategies, ultimately enhancing their competitive position.
McKinsey 7S Framework focuses on seven interdependent elements: Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff. This model is particularly useful during organizational change, helping managers ensure all elements are aligned and mutually supportive. By analyzing and adjusting these elements, companies can improve performance, address operational challenges, and achieve strategic goals more effectively.
VRIO Method (Value, Rarity, Imitability, Organization) assesses resources and capabilities to determine their potential to provide sustained competitive advantage. Resources must be valuable, rare, costly to imitate, and supported by the organization to create lasting value. This method helps companies focus on leveraging their unique strengths and competencies while identifying areas needing improvement or investment.
Stakeholders Analysis involves identifying and prioritizing individuals or groups affected by or affecting the company's activities. By mapping stakeholders based on their influence and interest, businesses can develop strategies to engage effectively, address concerns, and gain support. This analysis is crucial for maintaining positive relationships, ensuring stakeholder satisfaction, and fostering a supportive business environment.
Portfolio Analyses like the BCG Matrix and GE Matrix help companies manage their product and business portfolios. The BCG Matrix categorizes products into four quadrants (Stars, Cash Cows, Question Marks, and Dogs) based on market growth and relative market share, guiding resource allocation and strategic decisions. The GE Matrix evaluates business units based on industry attractiveness and competitive strength, offering a more nuanced approach to portfolio management.
SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) is a versatile tool used to evaluate the internal and external factors influencing a business. It helps companies identify areas of strength to build upon, weaknesses to address, opportunities to pursue, and threats to mitigate. SWOT analysis supports strategic planning by providing a comprehensive overview of the business environment.
In conclusion, these analytical tools provide valuable insights into different aspects of the business environment. By leveraging these methods, companies can make informed strategic decisions, optimize operations, and sustain competitive advantage in an ever-changing market landscape.
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Executive Summary
The "Analytical Methods of Business Environment" presentation is a comprehensive guide designed to enhance understanding of key analytical frameworks essential for evaluating both internal and external business environments. Developed by a team of seasoned professionals with experience at leading consulting firms, this deck equips corporate executives, integration leaders, and consultants with the tools necessary to analyze organizational strengths and weaknesses, as well as market opportunities and threats. Key frameworks included are Porter’s Value Chain, McKinsey 7S, VRIO, SWOT, and portfolio analyses such as the BCG and GE matrices. This presentation provides actionable insights to inform strategic decision-making and improve overall business performance.
Who This Is For and When to Use
• Corporate executives seeking to refine strategic initiatives
• Integration leaders managing organizational change
• Consultants advising on business performance improvement
• Strategy teams conducting internal and external analyses
Best-fit moments to use this deck:
• During strategic planning sessions to assess organizational capabilities
• In workshops focused on performance improvement and operational efficiency
• When preparing for mergers, acquisitions, or significant organizational changes
Learning Objectives
• Define the internal and external business environments using established frameworks
• Analyze organizational strengths and weaknesses through various analytical methods
• Apply the VRIO framework to assess resource capabilities
• Utilize the McKinsey 7S model to ensure alignment across organizational elements
• Conduct stakeholder analysis to identify and manage key influences
• Implement portfolio analysis techniques to optimize resource allocation
Table of Contents
• Introduction to Analytical Methods (page 3)
• Value Chain Analysis (page 5)
• VRIO Analysis (page 18)
• McKinsey 7S Model (page 25)
• Stakeholders Analysis (page 41)
• Portfolio Analysis (page 50)
• SWOT Analysis (page 65)
Primary Topics Covered
• Value Chain Analysis - A method for examining the series of activities that create value for customers, identifying areas for improvement and cost reduction.
• VRIO Analysis - A framework to evaluate resources based on their value, rarity, inimitability, and organization, determining competitive advantages.
• McKinsey 7S Model - A holistic approach to assess organizational alignment across 7 interdependent elements: strategy, structure, systems, shared values, skills, style, and staff.
• Stakeholders Analysis - A process for identifying and managing the interests of individuals or groups that can impact business performance.
• Portfolio Analysis - Techniques for assessing product or business unit performance, utilizing frameworks like BCG and GE matrices to guide investment decisions.
• SWOT Analysis - A strategic tool that combines internal strengths and weaknesses with external opportunities and threats to inform decision-making.
Deliverables, Templates, and Tools
• Value chain analysis template for mapping organizational activities
• VRIO analysis framework for assessing resource capabilities
• McKinsey 7S model template for organizational alignment assessment
• Stakeholder mapping tool for identifying key influences
• BCG matrix template for portfolio analysis
• SWOT analysis framework for strategic planning
Slide Highlights
• Overview of the value chain and its components, illustrating how value is created
• Detailed explanation of the VRIO framework with examples of competitive advantage
• Visual representation of the McKinsey 7S model, highlighting interdependencies
• Stakeholder mapping matrix to prioritize engagement strategies
• BCG matrix illustrating product positioning within the market
• SWOT analysis framework with guidance on effective brainstorming techniques
Potential Workshop Agenda
Introduction to Analytical Methods (30 minutes)
• Overview of analytical frameworks and their importance
• Discussion on the internal and external business environments
Value Chain and VRIO Analysis (60 minutes)
• Hands-on session to map value chain activities
• Application of the VRIO framework to assess resources
McKinsey 7S Model and Stakeholders Analysis (60 minutes)
• Group activity to evaluate organizational alignment using the 7S model
• Stakeholder mapping exercise to identify key influences
Portfolio and SWOT Analysis (60 minutes)
• Workshop on conducting portfolio analysis using BCG and GE matrices
• Collaborative SWOT analysis to identify strategic priorities
Customization Guidance
• Tailor the value chain analysis to reflect specific organizational activities and processes
• Adapt the VRIO framework to focus on unique resources relevant to the organization
• Modify the McKinsey 7S model to align with the organization's specific goals and culture
• Customize stakeholder analysis templates to reflect the unique stakeholder landscape
• Adjust portfolio analysis criteria based on industry-specific factors
• Personalize SWOT analysis to address current organizational challenges and opportunities
Secondary Topics Covered
• Competitive analysis techniques
• Resource-based view of the firm
• Organizational change management strategies
• Risk management in strategic planning
• Market segmentation and targeting strategiesDocument FAQ
These are questions addressed within this presentation.
What is the purpose of value chain analysis?
Value chain analysis helps organizations identify key activities that create value for customers and pinpoint areas for improvement and cost reduction.
How does VRIO analysis contribute to competitive advantage?
VRIO analysis evaluates resources based on their value, rarity, inimitability, and organization, allowing firms to identify sustainable competitive advantages.
What are the key components of the McKinsey 7S model?
The McKinsey 7S model includes strategy, structure, systems, shared values, skills, style, and staff, which must be aligned for organizational effectiveness.
How can stakeholder analysis improve business performance?
Stakeholder analysis identifies key individuals or groups that can influence business outcomes, enabling organizations to manage relationships and expectations effectively.
What is the difference between the BCG matrix and the GE matrix?
The BCG matrix focuses on market share and growth, while the GE matrix evaluates business units based on industry attractiveness and competitive strength.
How can SWOT analysis be effectively conducted?
SWOT analysis should involve brainstorming sessions to gather diverse perspectives and ensure a thorough examination of internal and external factors.
What are the benefits of using the McKinsey 7S model?
The McKinsey 7S model enhances organizational effectiveness by ensuring alignment across departments and processes, facilitating successful strategy implementation.
How can portfolio analysis inform resource allocation?
Portfolio analysis helps organizations prioritize investments in products or business units based on their performance and market potential, optimizing resource allocation.
Glossary
• Value Chain - A series of activities that create value for customers.
• VRIO - A framework for assessing resources based on value, rarity, inimitability, and organization.
• McKinsey 7S Model - A framework for analyzing organizational alignment across 7 interdependent elements.
• Stakeholders - Individuals or groups affected by business decisions.
• Portfolio Analysis - Techniques for evaluating product or business unit performance.
• SWOT Analysis - A strategic tool for assessing strengths, weaknesses, opportunities, and threats.
• Competitive Advantage - A condition that allows a company to perform better than its competitors.
• Industry Attractiveness - Factors determining the competitive level within an industry.
• Market Share - The percentage of an industry's sales that a particular company controls.
• Resource-Based View (RBV) - A management framework that focuses on the resources and capabilities of a firm as sources of competitive advantage.
• Stakeholder Mapping - A visual representation of stakeholders' interests and influence.
• BCG Matrix - A tool for analyzing business units based on market growth and market share.
• GE Matrix - A framework for evaluating business units based on industry attractiveness and competitive strength.
• Organizational Change - The process of modifying an organization's structure, strategies, or processes.
• Risk Management - The identification, assessment, and prioritization of risks followed by coordinated efforts to minimize or control their impact.
• Market Segmentation - The process of dividing a market into distinct groups of buyers.
• Strategic Planning - The process of defining an organization's direction and making decisions on allocating resources to pursue that direction.
• Competitive Analysis - The assessment of competitors' strengths and weaknesses in relation to one's own business.
• Operational Efficiency - The ability to deliver products or services in the most cost-effective manner without sacrificing quality.
• Corporate Strategy - The overall plan for a diversified organization to manage its business units and allocate resources effectively.
Source: Best Practices in Environmental Analysis, Company Analysis PowerPoint Slides: Analytical Methods of Business Environment PowerPoint (PPTX) Presentation Slide Deck, RadVector Consulting
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