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Analysis of Macro-environment and Industry-environment (PowerPoint PPTX Slide Deck)
PowerPoint (PPTX) 9 Slides
BENEFITS OF THIS POWERPOINT DOCUMENT
- Overview of the analysis of macro-environment and industry-environment
- Real life examples of how the framework is used
PPT DESCRIPTION
Profitability is determined by how much value is created and how that value is divided over customers, competition and suppliers
The macro-environmental factors affect profitability via their impact on customers, competitors and suppliers
PEST-analysis is a widely used framework to assess macro-economical factors that influence an industry
The extended PEST analysis (STEEPLED) includes 4 additional macro-environmental factors
Effective environmental analysis requires focus on the KEY FACTORS that impact a firm's profitability
Example: Analysis of the restaurant industry
Example: Restaurant revenues assumed to grow in line with GDP
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Source: Analysis of Macro-environment and Industry-environment PowerPoint (PPTX) Presentation Slide Deck, AnyStrategy
