Outcome-Driven Innovation (ODI) (PowerPoint PPTX Slide Deck)

DESCRIPTION

This product (Outcome-Driven Innovation [ODI]) is a 35-slide PPT PowerPoint presentation slide deck (PPTX), which you can download immediately upon purchase.

A systematic Innovation process allows an organization to clearly understand who its customers are, their unmet needs, needs to be targeted, product positioning, and new products to be developed.

This presentation highlights the Outcome-Driven Innovation (ODI) approach. ODI is a methodical, customer-centric process that enables an organization to determine the environment surrounding it using the JTBD Growth Strategy Matrix. The ODI process facilitates in eliciting the unmet needs of the customers, criteria for a product to fulfill their needs, and pursue an appropriate Growth Strategy.

ODI eliminates unpredictability and chance from the Innovation process. Moreover, the ODI approach allows organizations to package existing solutions into cohesive and compelling Value Propositions that enhance their customers' satisfaction levels dramatically.

The implementation of the ODI process entails 10 key steps:

1. Identify the Customer
2. Ascertain Customer's Jobs to Be Done
3. Discover Desired Outcomes
4. Identify Opportunities
5. Identify Product or Service Offerings
6. Analyze Competitors
7. Devise Innovation Strategy
8. Target Growth Opportunities
9. Devise Market Strategy
10. Develop Product Strategy

In this presentation, we dig into each of these steps in detail. Additional concepts discussed include the 5 JTBD Growth Strategies, Job Map, Opportunity Algorithm, Opportunity Landscape, Product Strategy, among others.

This PowerPoint presentation on Outcome-Driven Innovation also includes some slide templates for you to use in your own business presentations.

This PPT provides a deep dive into the JTBD Growth Strategy Matrix, offering a robust framework for categorizing value propositions across different customer segments. Leadership can leverage this matrix to determine the optimal strategy for market success, whether it involves enhancing existing products or developing entirely new solutions. The presentation also includes practical templates and detailed guidelines for structuring your slides, ensuring your presentations are both professional and impactful. The ODI methodology has been instrumental for numerous multinational organizations in achieving significant growth by addressing unmet customer needs effectively.

Source: Best Practices in Innovation, Value Proposition, Customer-centric Design PowerPoint Slides: Outcome-Driven Innovation (ODI) PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting

PPT SLIDE DEEP DIVES

Strategic Framework for Effective Market Communication

This PPT slide outlines a strategic approach for organizations to effectively communicate and market their offerings to customers, focusing on the Outcome-Driven Innovation (ODI) process. It emphasizes the importance of understanding customer needs and aligning them with the organization’s value propositions.

The first step involves determining the right offerings that address specific customer problems, particularly those that have not been previously communicated. This requires a deep understanding of each customer segment. Next, organizations must recognize and convey the strengths of their value propositions, ensuring they highlight how these offerings meet unmet customer outcomes compared to competing solutions.

The slide also stresses the need to focus on promoting product features that resonate with customer desires. This means tailoring marketing messages to align with the outcomes customers seek. Using relevant keywords and phrases in digital campaigns is crucial, as it helps connect with customers in their online interactions.

Additionally, employing a short survey on the website can assist in identifying customers based on their specific needs. This targeted approach allows organizations to guide customers toward the most suitable solutions. Finally, training and equipping the sales team with appropriate tools is essential for effectively pitching these tailored solutions.

Overall, the slide presents a structured methodology that organizations can adopt to enhance their market strategy. By understanding customer segments and their unmet needs, companies can build trust and foster stronger relationships with their clientele.

Mapping Customer Success: Desired Outcomes in ODI

This PPT slide outlines the third step in the Outcome-Driven Innovation (ODI) process, focusing on understanding customer needs through the development of a Job Map. This Job Map serves as a visual representation that captures the complete job customers aim to accomplish, while also highlighting any shortcomings in existing solutions.

The slide emphasizes that a Job Map consists of various stages, including defining, locating, preparing, confirming, executing, monitoring, modifying, and concluding. Each of these stages is crucial for identifying Desired Outcomes, which are essentially the benchmarks for success in completing a job. For instance, the slide provides an example related to agriculture, where minimizing the germination time of corn seeds is identified as a specific Desired Outcome for farmers.

Furthermore, the slide discusses the formulation of Desired Outcome Statements, which synthesize the desired improvements with relevant performance metrics. These statements are derived through various interviewing techniques, such as one-on-one interviews and focus groups. This approach ensures that the insights gathered are grounded in real customer experiences and needs.

Overall, this step in the ODI process is critical for organizations aiming to align their offerings with customer expectations. By effectively mapping out the desired outcomes, companies can better tailor their products and services to meet the specific needs of their target market, ultimately driving more successful outcomes.

Identifying Customer Segments in the ODI Framework

This PPT slide outlines the initial step of the Outcome-Driven Innovation (ODI) process, emphasizing the importance of accurately identifying customer segments. It categorizes customers into 3 distinct groups: End Users, Product Lifecycle Support Team, and Purchase Decision Makers. Each group plays a unique role in the overall product lifecycle and contributes different insights that are crucial for innovation.

The End User group is highlighted as the primary source of insights regarding product needs. They are the individuals who directly utilize the offerings, such as a surgeon using a surgical tool. Their feedback is invaluable as it reflects the practical requirements and effectiveness of a product. Understanding their perspective can lead to enhancements that make the product more efficient and cost-effective.

Next, the Product Lifecycle Support Team is described as responsible for the operational aspects of the product, including setup, maintenance, and repair. This group may not always be the end user, but provides critical insights into product usability and ownership costs. Their input can guide decisions on whether a product should be designed for easier maintenance or reduced operational burden.

Lastly, the Purchase Decision Maker is tasked with evaluating and selecting products based on financial metrics and market offerings. This role is vital for aligning product features with market demands and ensuring that the offerings meet budgetary constraints. Insights from this group can significantly influence product development strategies.

By distinguishing these customer segments, organizations can tailor their innovation efforts to better meet the specific needs of each group, ultimately leading to more successful product outcomes.

JTBD Growth Strategy Matrix: Tailored Approaches for Customer Segments

This PPT slide presents the JTBD (Jobs-to-be-Done) Growth Strategy Matrix, outlining 5 distinct growth strategies tailored to meet the varying needs of customer segments. Each strategy is positioned within a quadrant that reflects the degree to which a business can help customers get their jobs done better or worse.

The 5 strategies include:

1. Differentiated Strategy: Targets underserved customers, focusing on unique offerings that cater specifically to their needs.
2. Dominant Strategy: Aims at all types of customers, providing solutions that are broadly appealing and effective.
3. Disruptive Strategy: Designed for overserved customers and non-consumers, this approach seeks to innovate by offering simpler or more accessible alternatives.
4. Discrete Strategy: Focuses on customers with limited options, addressing specific gaps in the market.
5. Sustaining Strategy: Concentrates on existing customers, ensuring that their ongoing needs are met effectively.

The matrix emphasizes that these strategies can be employed based on the specific scenario a business faces. It highlights the importance of understanding customer segments and their unique jobs to tailor strategies accordingly. The positioning of each strategy within the matrix suggests a relationship between the value delivered and the pricing model, indicating that businesses may need to adjust their pricing based on the strategy they choose to implement.

This framework serves as a guide for organizations looking to optimize their approach to market needs, ensuring that they can effectively navigate the complexities of customer demands and competitive pressures. The clarity of this structure can aid decision-makers in identifying the most appropriate strategy for their specific context, ultimately driving growth and customer satisfaction.

Strategic Framework for Customer Value Proposition

This PPT slide presents the JTBD (Jobs To Be Done) Growth Strategy Matrix, a framework designed to guide organizations in identifying and pursuing customer segments effectively. It emphasizes the importance of understanding customer needs, both underserved and overserved, to determine the appropriate strategic direction. Leadership is tasked with evaluating whether to enhance existing products, introduce budget-friendly alternatives, or explore entirely new offerings.

The matrix categorizes value propositions into 4 distinct quadrants based on 2 axes: the effectiveness of getting the job done and the associated cost. The vertical axis measures whether the job is accomplished better or worse, while the horizontal axis assesses pricing strategies, ranging from less to more expensive. This structure provides a clear visual representation of potential strategies.

In the upper left quadrant, products that get the job done better while being less expensive are highlighted. This is an attractive proposition for customers seeking value. Conversely, the upper right quadrant indicates offerings that are better, but come at a higher cost, appealing to customers willing to pay more for enhanced performance. The lower quadrants present less favorable scenarios, where products either fail to meet customer needs effectively or are priced higher without delivering additional value.

Using this matrix, organizations can strategically align their product development and marketing efforts with customer expectations. It serves as a tool to prioritize initiatives based on the potential to meet customer demands efficiently. The framework ultimately aims to foster growth by ensuring that products not only fulfill customer jobs, but do so in a way that is economically viable.

Identifying Customer-Centric Product Offerings

This PPT slide outlines the fifth step in the Outcome-Driven Innovation (ODI) process, focusing on identifying product or service offerings that meet customer needs. It emphasizes the importance of understanding customer desires and how to effectively communicate the value of offerings. Organizations must pinpoint where customer needs are not being met and articulate how their products can fulfill these gaps.

Key points include the necessity for a deep understanding of the reasons behind customer segments remaining underserved. This involves recognizing the specific characteristics of these unmet needs, as well as their extent and intensity. The slide suggests that a successful offering is one that not only addresses these needs, but does so in a way that outperforms competitors.

Furthermore, the identification of the right product or service is crucial. Organizations must inform customers about how their offerings satisfy identified needs. This process is not just about meeting current demands, but also about anticipating future requirements. The slide hints at the importance of fast-tracking the development of additional features or products that can further enhance customer satisfaction and drive growth.

In summary, this step is about aligning product offerings with customer expectations and ensuring that communication around these offerings is clear and compelling. Organizations that excel in this area are likely to uncover significant growth opportunities and maintain a strong market position.

Structured Approach to Outcome-Driven Innovation

This PPT slide presents the Outcome-Driven Innovation (ODI) methodology, emphasizing its structured approach to customer segmentation and product strategy development. It outlines a ten-step process designed to help organizations identify and prioritize customer needs effectively. The steps begin with discovering desired outcomes and ascertaining the jobs customers need to accomplish. This foundational understanding is crucial for identifying the right customer segments.

Following the initial steps, the methodology progresses to analyze competitors, which is essential for understanding market positioning. The subsequent steps focus on identifying product or service offerings and developing strategies that align with customer needs. This structured approach ensures that organizations can create targeted growth opportunities and devise effective market strategies.

The visual representation of the ODI process highlights the interconnected nature of these steps, suggesting that each phase builds upon the previous one. This interconnectedness is vital for ensuring that the final product strategy is not only innovative, but also closely aligned with customer expectations. The slide indicates that the ODI methodology has been successfully implemented by various multinational organizations, leading to significant growth and the acquisition of new customer segments.

Overall, the slide serves as a compelling overview for potential customers considering the ODI framework. It illustrates a clear, systematic approach to innovation that can drive substantial business results. The emphasis on understanding customer needs and competitive dynamics positions the ODI methodology as a valuable tool for organizations looking to enhance their market offerings and achieve sustainable growth.