This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
Explore the Organic Growth Framework (OGF) Phase 4, crafted by ex-McKinsey and Big 4 consultants. Master Behavior Change Value Propositions to drive sustainable growth. Organic Growth Framework (OGF) Series: Phase 4 is a 26-slide PPT PowerPoint presentation slide deck (PPTX) available for immediate download upon purchase.
Growth can be achieved through corporate marketing (i.e. organic growth) or M&A (i.e. inorganic growth). The traditional approach to growth focuses on product differentiation and then marketing this differentiation. However, research and experience has shown, the differentiated, superior product doesn't always win the customer.
The Organic Growth Framework (OGF) is an approach to organic growth that focuses on changing customer behavior, instead of differentiating products. The central idea of the OGF is that we can drive faster, more reliable sales growth by identifying and focusing on 1 or 2 high-yield customer behaviors. Through this approach, we can change the behavior of customers at critical places in their buying journey, thereby shifting them onto paths most favorable to our offering.
The Organic Growth Framework follows a 5-phase process.
1. Map the Customer Decision Journey Waterfall
2. Use Propensity-based Segmentation
3. Identify Points of Leakage and Leverage
4. Develop a Behavior Change Value Proposition (BCVP)
5. Invest Disproportionately and Sequentially
This presentation is part of a series on OGF and focuses on the fourth phase of the process. Topics discussed include the Customer Decision Journey, the Marketing Strategy Process, Strategic Objectives, Propensity-based Segmentation, among topics.
This deck also includes slide templates for you to use in your own business presentations.
Phase 4 of the Organic Growth Framework (OGF) zeroes in on the creation of the Behavior Change Value Proposition (BCVP). This phase is critical for bridging the gap between the Customer Value Proposition (CVP) and actual customer behavior. The BCVP focuses on defining and communicating the value of specific behaviors to customers, ensuring they align with high-yield actions. This PPT provides detailed templates and tools, including the CVP-BCVP Matrix, to help you articulate and implement a compelling BCVP. By the end of this phase, you will be equipped to drive customer behavior changes that lead to sustainable growth.
This PPT slide addresses the Customer Value Proposition (CVP) and the Value Perception Gap, highlighting the disconnect between the seller's defined value and the customer's perceived value. The seller's perspective is based on their own Value Proposition, which may not align with customer needs. In contrast, the customer's perspective is shaped by individual experiences and expectations. The Value Perception Gap can lead to misaligned decisions, where customers may opt not to engage based on their understanding of value rather than the seller's proposition. Minimizing this gap is essential, as customers make purchasing decisions based on their perceptions of value, not solely on what sellers present. Addressing this gap can enhance customer satisfaction and improve engagement strategies.
This PPT slide outlines the fourth phase of the Behavior Change Value Proposition (BCVP) framework, emphasizing its role as a vital complement to the Customer Value Proposition (CVP). The BCVP articulates the benefits of high-yield behaviors essential for driving growth. It highlights that a compelling CVP alone does not guarantee growth; the BCVP must leverage insights from previous phases, focusing on behavior change dynamics, leverage, and leakage. The slide specifies 2 primary communication objectives for the BCVP: effectively communicating behavior value to customers and defining enhancements for targeted segments. Tools like the CVP-BCVP Matrix and BCVP Template assist in articulating the BCVP clearly, ensuring stakeholder understanding and effective implementation.
This PPT slide outlines the 5 key components of a Behavior Change Value Proposition (BCVP) within a structured framework for customer engagement. A well-articulated BCVP demonstrates the benefits of adopting new behaviors versus current practices. The 2 primary communication objectives are to convey the value of the desired behavior and to outline enhancements necessary for the target segment. The BCVP must identify a specific customer segment and articulate the targeted behavior change, detailing the actions customers should take. It should clearly describe the benefits of the desired behavior, highlight points of leverage to increase adoption likelihood, and identify potential points of leakage that may hinder adoption. This structured approach clarifies desired outcomes and addresses challenges, crafting a compelling BCVP that drives sustainable growth.
The BCVP (Behavior Change Value Proposition) Template outlines a structured approach to behavior change strategies, consisting of 6 key components. The first component, "For," identifies the target segment, while "Doing Behavior" specifies the desired behavior to promote. "Instead of Behavior" highlights existing behaviors for baseline comparison. The fourth component, "Will Produce Value for Customers By," emphasizes the benefits of behavior change, reinforcing the value proposition. Additionally, "Tapping Key Points of Leverage By" and "Eliminating Points of Leakage By" discuss mechanisms for activating desired behaviors and overcoming obstacles. The BCVP must articulate a clear statement on achieving targeted behavior change, ensuring clarity and strategic alignment in initiatives.
Source: Best Practices in Growth Strategy, Value Proposition PowerPoint Slides: Organic Growth Framework (OGF) Series: Phase 4 PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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