Organic Growth Framework (OGF) Series: Phase 4 (PowerPoint PPTX)

DESCRIPTION

This product (Organic Growth Framework [OGF] Series: Phase 4) is a 26-slide PPT PowerPoint presentation (PPTX), which you can download immediately upon purchase.

Growth can be achieved through corporate marketing (i.e. organic growth) or M&A (i.e. inorganic growth). The traditional approach to growth focuses on product differentiation and then marketing this differentiation. However, research and experience has shown, the differentiated, superior product doesn't always win the customer.

The Organic Growth Framework (OGF) is an approach to organic growth that focuses on changing customer behavior, instead of differentiating products. The central idea of the OGF is that we can drive faster, more reliable sales growth by identifying and focusing on 1 or 2 high-yield customer behaviors. Through this approach, we can change the behavior of customers at critical places in their buying journey, thereby shifting them onto paths most favorable to our offering.

The Organic Growth Framework follows a 5-phase process.

1. Map the Customer Decision Journey Waterfall
2. Use Propensity-based Segmentation
3. Identify Points of Leakage and Leverage
4. Develop a Behavior Change Value Proposition (BCVP)
5. Invest Disproportionately and Sequentially

This presentation is part of a series on OGF and focuses on the fourth phase of the process. Topics discussed include the Customer Decision Journey, the Marketing Strategy Process, Strategic Objectives, Propensity-based Segmentation, among topics.

This deck also includes slide templates for you to use in your own business presentations.

Phase 4 of the Organic Growth Framework (OGF) zeroes in on the creation of the Behavior Change Value Proposition (BCVP). This phase is critical for bridging the gap between the Customer Value Proposition (CVP) and actual customer behavior. The BCVP focuses on defining and communicating the value of specific behaviors to customers, ensuring they align with high-yield actions. This PPT provides detailed templates and tools, including the CVP-BCVP Matrix, to help you articulate and implement a compelling BCVP. By the end of this phase, you will be equipped to drive customer behavior changes that lead to sustainable growth.

Source: Best Practices in Growth Strategy, Value Proposition PowerPoint Slides: Organic Growth Framework (OGF) Series: Phase 4 PowerPoint (PPTX) Presentation, LearnPPT Consulting