This is a very high-level template built in Excel for capturing your Marketing Budget over a 1-year timeframe. Default categories are Personnel, Market Research, Marketing Communications, Channels, Customer Acquisition & Retention (CAR), and Other. You can easily modify/customize this template for your own organization.
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Source: Best Practices in Marketing Budget Excel: Marketing Budget Annual Plan Excel (XLS) Spreadsheet, Flevy
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Marketing Budget Marketing Plan Development ROI Consulting Frameworks Organizational Design Channel Strategy Market Research Strategic Planning Strategic Analysis Growth Strategy Maturity Model Governance Corporate Board Strategic Foresight KPI Performance Management Objectives and Key Results Strategy Development Strategy Frameworks Advertising Integrated Financial Model
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