This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
Innovation Ambition Matrix PPT: Download this proven template to map innovation projects by ambition level. Includes examples and clear framework for strategic planning. Innovation-Ambition Matrix is a 35-slide PPT PowerPoint presentation slide deck (PPTX) available for immediate download upon purchase.
Innovation is more than invention—it is the structured process of developing and implementing new ideas, products, services, or processes that create tangible business value. Successful Innovation fuels competitive differentiation, operational efficiency, and market leadership.
Innovation Portfolio Management (IPM) provides a systematic approach to evaluating, prioritizing, and executing Innovation initiatives that align with strategic objectives, ensuring long-term, sustainable growth.
This PPT presentation offers a comprehensive overview of the Innovation-Ambition Matrix, a structured model that helps organizations strategically allocate investments and resources to high-potential growth initiatives. The framework enables organizations to balance their Innovation portfolio, highlighting the essential connection between market expansion and product development.
The Innovation-Ambition Matrix categorizes Innovation initiatives into 3 distinct types, based on their impact on markets and products:
1. Core Innovations – Enhancing the existing product or service portfolio to reinforce market position and drive short-term revenue growth.
2. Adjacent Innovations – Extending the reach of existing capabilities by expanding into new markets or developing complementary products, aiming for moderate growth.
3. Transformational Innovations – Introducing breakthrough offerings that create entirely new markets, with the goal of achieving long-term growth and industry leadership.
By leveraging the Innovation-Ambition Matrix, leaders can define their Innovation-Ambition with clarity, ensuring that Innovation initiatives align with long-term strategic goals. This PPT presentation digs deeper into each of these types of Innovation.
Maintaining Innovation across all 3 levels requires specialized capabilities, skill sets, structured processes, management systems, and key performance indicators. To support this, organizations must focus on 5 critical management areas:
The Innovation-Ambition Matrix is a strategic framework for optimizing innovation portfolios by aligning efforts with high-potential growth initiatives while managing risks. It centers on 2 key questions: "How to Win?" and "Where to Play?" "How to Win?" evaluates product innovation strategies, prompting organizations to assess whether they maximize existing products through incremental enhancements or develop new assets. "Where to Play?" focuses on market innovation, encouraging consideration of current customer bases and opportunities to expand into adjacent or new markets. The matrix features 4 quadrants: Core, Adjacent, and Transformational, each representing different innovation ambitions. The Core quadrant leverages existing products, while Adjacent suggests incremental innovations. Transformational targets new products and markets. Utilizing this matrix enables informed investment decisions that enhance innovation effectiveness and market positioning.
The Innovation-Ambition Matrix requires expertise across 5 management areas: Talent, Integration, Resources (Funds), Pipeline Management, and Metrics. Organizations must strategically allocate resources among core, adjacent, and transformational initiatives to maintain a balanced innovation portfolio. Aligning innovation efforts with short-term revenue objectives and long-term growth strategies is essential for sustaining market leadership. Investments in core innovations should not undermine transformational initiatives, which are critical for future market positioning. Talent encompasses the necessary skill sets for innovation, while Integration ensures coordination among initiatives. Resources (Funds) address financial needs, Pipeline Management guides innovation processes, and Metrics measure the effectiveness of initiatives. A holistic approach across these areas is vital for optimizing innovation strategies.
This PPT slide focuses on Pipeline Management within the Innovation-Ambition Matrix framework, emphasizing the structured approach for identifying, evaluating, prioritizing, and advancing innovation initiatives. A poorly managed pipeline can lead to stagnation and missed opportunities. Key components include structured ideation techniques like brainstorming and cross-functional workshops, gathering insights from open innovation platforms and customer feedback, and applying validation criteria to ensure only feasible ideas progress. Prototyping and pilot testing refine concepts before implementation. Best practices involve defining clear milestones, regular project reviews by cross-functional committees, and using predictive analytics for data-driven decisions. An example from 3M illustrates a structured validation process that aligns projects with market needs, enabling continuous product improvements and minimizing execution risks.
Transformational innovation, a key concept in the Innovation-Ambition Matrix, fundamentally alters consumer behavior and market dynamics. Characterized by high risk and high reward, it requires substantial investments in research, technology, and experimentation. This innovation is often driven by breakthrough technologies or radical shifts in business models, enabling companies to become leaders in new industries. The process involves significant trial and error, iterative development, and embracing high uncertainty, leading to disruptive strategies. Achieving mainstream success typically demands years of research and adoption, indicating a long-term commitment to innovation. An example is Uber, which transformed the taxi industry by introducing on-demand ride-sharing via mobile apps, enhancing convenience and affordability for customers while providing flexible employment for drivers. Transformational innovation represents a fundamental shift that can redefine entire industries.
Source: Best Practices in Innovation PowerPoint Slides: Innovation-Ambition Matrix PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
For $10.00 more, you can download this document plus 2 more FlevyPro documents. That's just $13 each.
ABOUT FLEVYPRO
This document is part of the FlevyPro Library, a curated knowledge base of documents for our FlevyPro subscribers.
FlevyPro is a subscription service for on-demand business frameworks and analysis tools. FlevyPro subscribers receive access to an exclusive library of curated business documents—business framework primers, presentation templates, Lean Six Sigma tools, and more—among other exclusive benefits.
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.
Trusted by over 10,000+ Client Organizations
Since 2012, we have provided business templates to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
Read Customer Testimonials
"I like your product. I'm frequently designing PowerPoint presentations for my company and your product has given me so many great ideas on the use of charts, layouts, tools, and frameworks. I really think the templates are a valuable asset to the job."
– Roberto Fuentes Martinez, Senior Executive Director at Technology Transformation Advisory
"FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The
quality of the decks available allows me to punch way above my weight – it's like having the resources of a Big 4 consultancy at your fingertips at a microscopic fraction of the overhead.
"
– Roderick Cameron, Founding Partner at SGFE Ltd
"I have used Flevy services for a number of years and have never, ever been disappointed. As a matter of fact, David and his team continue, time after time, to impress me with their willingness to assist and in the real sense of the word. I have concluded in fact
that it is not at all just a repository of documents/resources but, in the way that David and his team manage the firm, it is like dealing with consultants always ready to assist, advise and direct you to what you really need, and they always get it right.
I am an international hospitality accomplished senior executive who has worked and lived during the past 35 years in 23 countries in 5 continents and I can humbly say that I know what customer service is, trust me.
Aside from the great and professional service that Flevy's team provide, their wide variety of material is of utmost great quality, professionally put together and most current.
Well done Flevy, keep up the great work and I look forward to continue working with you in the future and to recommend you to a variety of colleagues around the world.
"
– Roberto Pelliccia, Senior Executive in International Hospitality
"As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value."
– David Coloma, Consulting Area Manager at Cynertia Consulting
"If you are looking for great resources to save time with your business presentations, Flevy is truly a value-added resource. Flevy has done all the work for you and we will continue to utilize Flevy as a source to extract up-to-date information and data for our virtual and onsite presentations!"
– Debbi Saffo, President at The NiKhar Group
"One of the great discoveries that I have made for my business is the Flevy library of training materials.
As a Lean Transformation Expert, I am always making presentations to clients on a variety of topics: Training, Transformation, Total Productive Maintenance, Culture, Coaching, Tools, Leadership Behavior, etc. Flevy
It is well worth the money to purchase these presentations. Sure, I have the knowledge and information to make my point. It is another thing to create a presentation that captures what I want to say. Flevy has saved me countless hours of preparation time that is much better spent with implementation that will actually save money for my clients.
"
– Ed Kemmerling, Senior Lean Transformation Expert at PMG
"As a young consulting firm, requests for input from clients vary and it's sometimes impossible to provide expert solutions across a broad spectrum of requirements. That was before I discovered Flevy.com.
Through subscription to this invaluable site of a plethora of topics that are key and crucial to consulting, I
have been able to exceed expectations and deliver quality advice and solutions to my clients. The quality and expertise of the authors are exemplary and gives me great confidence to use as part of my service offerings.
I highly recommend this company for any consultant wanting to apply international best practice standards in their service offerings.
"
– Nishi Singh, Strategist and MD at NSP Consultants
"I have found Flevy to be an amazing resource and library of useful presentations for lean sigma, change management and so many other topics. This has reduced the time I need to spend on preparing for my performance consultation. The library is easily accessible and updates are regularly provided. A wealth of great information."
– Cynthia Howard RN, PhD, Executive Coach at Ei Leadership
Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more.
Click main image to view in full screen.
