Tethered Digital Platforms (PowerPoint PPTX Slide Deck)

This PPT slide outlines 2 significant shifts in how traditional companies are integrating with third-party providers and consumers, particularly in the context of the Sharing Economy. The first shift emphasizes the transition from conventional practices to the activation of a new ecosystem. This ecosystem is characterized by the emergence of Consumption Ecosystems, which are formed when products are linked through Sensor Data. This linkage allows companies to extend their value chain beyond their immediate operations, tapping into external consumer and third-party resources.

The second shift focuses on the dynamics within these newly established Consumption Ecosystems. As companies develop these ecosystems, they must adeptly manage the interactions between customers and third-party providers to deliver services effectively. This management is crucial for ensuring that the ecosystem functions optimally and meets the needs of all stakeholders involved. When companies successfully navigate this requirement, they transition into the role of a Platform creator and orchestrator, which positions them to leverage the full potential of the Sharing Economy.

The content suggests that technology plays a pivotal role in facilitating these shifts, enabling companies to not only adapt, but also thrive in an evolving market landscape. The implications are clear: organizations that embrace these changes can unlock new avenues for growth and innovation. This slide serves as a strategic overview for executives looking to understand the transformative impact of data integration and ecosystem management in today’s business environment.

This PPT slide outlines 5 distinct types of digital platforms tailored for sensor-driven consumer ecosystems. It emphasizes the importance of selecting an appropriate platform strategy based on the characteristics of the sensor data involved. Each platform type is categorized by its suitability for different scenarios regarding sensor data uniqueness and sharing restrictions.

The "Supplier to Digital Platforms" category is highlighted as ideal for products that possess sensors, but struggle to facilitate data exchanges among users. These products can act as data suppliers to other platforms, suggesting a foundational role in the ecosystem.

Next, the "Collaborative Tethered Platform" is noted for its effectiveness with products that have non-unique sensor data. This platform allows for a promising scope of data sharing while imposing minimal restrictions, making it suitable for broader collaboration.

The "Enabled Tethered Platform" is positioned as optimal for companies that have unique sensor data, but lack the ability to share it freely. This scenario indicates a need for a structured approach to data sharing, allowing the company to leverage its unique data while maintaining control.

The "Fully Tethered Platform" is described as best for products with unique sensor data that face few restrictions on sharing. This suggests a more integrated approach where data can be utilized extensively across the platform.

Lastly, the "Hybrid Tethered Platform" is presented as a versatile option for products that exhibit both strengths and weaknesses in their sensor data. This approach allows for a tailored strategy that can adapt to varying conditions.

Overall, the slide serves as a strategic guide for business leaders, emphasizing the critical nature of understanding sensor data attributes to effectively navigate platform selection.

This PPT slide presents an overview of "Tethered Digital Platforms," emphasizing their role in the consumption ecosystem and the sharing economy. The term "platform" is illustrated through familiar examples like Uber and Airbnb, which connect users in a seamless manner. This sets the stage for understanding how tethered platforms operate, particularly in facilitating digital exchanges among users and third-party providers.

The slide is structured into 3 key components: Tethered, Digital, and Platforms. Each component is succinctly defined. The "Tethered" section highlights that the scope and competitiveness of these platforms are closely linked to the product itself. This suggests that the effectiveness of a tethered platform relies heavily on the product's inherent qualities and its market positioning.

The "Digital" component focuses on the value derived from sensor data, indicating that the data generated plays a crucial role in enhancing the platform's functionality and user experience. This points to a trend where data becomes a central asset in driving platform success.

The "Platforms" section outlines the exchanges that occur among product users and third-party entities, emphasizing the collaborative nature of these platforms. The right-hand side of the slide provides additional insights, noting that established companies can leverage sensor data not just for product enhancement, but also for strategic positioning in a platform-centric environment. This is a critical takeaway for managers, as it underscores the importance of recognizing and utilizing sensor data to identify new opportunities and develop effective platform strategies.

Overall, the slide encapsulates the essence of tethered digital platforms and their significance in modern business ecosystems.

This PPT slide presents a comparative framework for 5 types of digital platform strategies, aimed at guiding organizations in selecting the most suitable approach for their needs. Each type is categorized based on its underlying principle, ownership structure, and examples of real-world applications.

The first category, "Supplier to digital platforms," involves companies that participate as suppliers on third-party platforms. An example provided is Delta Faucet, which connects to smart home systems like Alexa or Google Home. This model indicates limited control over the platform and data.

Next, the "Collaborative tethered platform" operates as a subplatform within a larger third-party system. Whirlpool's example illustrates this, as it offers a feature for replenishing refrigerator items through Alexa. This approach allows for shared ownership, but still relies on a stronger parent platform.

The "Enabled tethered platform" runs directly on behalf of customers, exemplified by Intuit, which facilitates data exchange between customers and banks through its accounting platform. This model suggests a higher level of control and ownership over the platform and its data.

The "Full tethered platform" represents a scenario where a company runs its platform independently, as seen with Elsevier, which manages a platform for measuring research productivity. This model indicates full ownership and control.

Lastly, the "Hybrid tethered platform" combines elements from multiple strategies, as demonstrated by Whirlpool, which operates both its platform and a subplatform on Alexa. This flexibility can lead to unique growth opportunities.

Overall, the slide emphasizes that growth potential is closely tied to the scope and uniqueness of a product's sensor data and the level of control a company maintains over that data. Understanding these distinctions is crucial for strategic decision-making.

This PPT slide outlines the essential components of a Tethered Digital Platform, emphasizing the interplay between sensors, data, services, and users. It identifies 4 core elements: a sensor, sensor data, platform service, and platform users. The sensor is directly linked to the product, capturing data when the product is utilized. This data is crucial as it feeds into the platform service, which is generated through the exchanges facilitated by the sensor.

The example of a motion-detecting light bulb illustrates how these components work together. When the sensor detects motion, it generates sensor data that can be shared with other smart devices in the vicinity, creating a network of interconnected objects. This forms what is referred to as the "Consumption Ecosystem," where various users—be it people or devices—interact with the data and services provided by the platform.

The slide highlights that the growth of this ecosystem is contingent upon increasing the number of platform users and complementary objects. As more users engage and additional devices are integrated, the platform's value and functionality expand. This dynamic illustrates how businesses can leverage Tethered Digital Platforms to enhance their offerings and create new services.

Understanding these components is vital for organizations looking to adapt and thrive in a rapidly evolving digital landscape. The insights provided here can guide strategic decisions about technology investments and service development, ultimately leading to more effective business transformation.

This PPT slide presents an in-depth exploration of 3 key attributes of Sensor Data within the context of Tethered Digital Platforms. It categorizes these attributes as Scope, Uniqueness, and Controllability, each accompanied by specific examples to illustrate their significance.

Scope refers to the estimated value that Sensor Data can generate for tethered digital platforms. It highlights the importance of the underlying services facilitated by sensor exchanges. For instance, the example of construction projects illustrates how equipping machinery with sensors can lead to significant cost savings by improving asset tracking and reducing waste. This suggests that the broader the scope of Sensor Data, the more potential value it can create.

Uniqueness addresses how exclusive the Sensor Data is to a particular product. This attribute indicates the level of competition in the platform service market. The toothbrush example emphasizes that certain Sensor Data is only relevant to specific interactions, thereby limiting competition. This uniqueness can be a double-edged sword; while it can reduce competition, it may also restrict market opportunities.

Controllability examines how Sensor Data can be managed and shared among users and complementary entities. It underscores the necessity of these interactions for effective platform services. The mention of potential constraints when intermediaries are involved highlights the complexities that can arise in data sharing. Additionally, the slide notes the possibility of external factors, such as regulations or privacy concerns, that could impact the sharing of Sensor Data.

Overall, this slide provides a structured overview of critical considerations for leveraging Sensor Data in digital platforms, emphasizing the interplay between value creation, market dynamics, and data management.