Social Media Strategy Assessment Methodology (PowerPoint PPTX)

AUDIENCE FOR THIS DECK
•  Social Media Marketing Consultants
•  CMOs and Marketing Executives
•  Community and Social Media Marketing Strategists
•  Brand Marketing and Product Managers

STATE OF SOCIAL MEDIA STRATEGIES: Too many companies today have rushed into building and implementing social marketing programs without a good understanding of how it ties into the overall Marketing Strategy. Many social strategies today just focus on pushing content and messages to their fans, followers, and community members. A quick look at many corporate Twitter handles today and all you see is Tweet after Tweet that contains a push to a digital white paper, webinar, or website. Regardless of social venue (Company Website, Twitter, Facebook, LinkedIn, Google+, etc) there is very little evidence of actual conversations between company execs/employees and customers. It?s time for companies to assess their social strategies and determine if those strategies are being effective at developing and deepening relationships with it?s stakeholders

OBJECTIVE OF THIS CONTENT: To help readers understand how to evaluate a company?s website and social channels. Determine how socially enabled a company is, what their engagement style is, and what social strategy elements are missing.

ABOUT THIS FILE: There are 79 slides in this presentation deck. Many examples are included in this slide deck. The examples are there for you to explore when you get back to the office and will help you understand what to look for when you are doing your own audit/assessment research.

TABLE OF CONTENTS:
1) Introduction
2) Company Website
3) Twitter
4) Facebook
5) LinkedIn
6) YouTube
7) Blogs
8) Other Venues
9) Communities
10) Traditional Content
11) Executives & Employees
12) Summary
13) Appendix

FOR MORE INFORMATION: Contact Bill Chamberlin at or on Twitter at @HorizonWatching. Note: The content of this deck are the ideas, views, and opinions of the author.