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BUNDLE DESCRIPTION

Ready to launch your product? The Product Strategy Bundle includes 3 business frameworks that will help you design a marketing/positioning strategy to maximize sales for your product offering.

These frameworks cover the topics of:
* Factors that drive product adoption and diffusion (Rogers' Five Factors)
* Psychology tricks to drive purchases/adoption (Psychology of Product Adoption)
* Learn to price based on value (Value-based Pricing)


THERE ARE 3 DOCUMENTS ARE IN THIS BUNDLE:


This document discusses Rogers' Five Factors, framework for analyzing and understanding the diffusion and adoption of product innovations. Businesses are interested in... [read more]

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Individual Price: $39.00

Some innovations are truly spectacular, but consumers are slow or just refuse to adopt. In fact, over 70% of all new products fail in the marketplace--and innovative, new... [read more]

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Individual Price: $39.00

There are 3 common approaches to pricing: Cost-based Pricing, Competitive Pricing, and Value-based Pricing. This presentation discusses A.T. Kearney\'s approach to Value-based... [read more]

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Individual Price: $39.00

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Product Strategy

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Initial upload date (first version): Mar 16, 2015

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