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  1. Provides an approach to performing a market entry assessment in a structured manner


Market entry strategy is a significant tool for getting clarity on what you aim to achieve and how you are going to achieve it while entering a new market. Creating an effective strategy before entering the new market is one of the main questions that arise in the mind of an investor.

In a world where external forces are impacting a business' success such as the COVID-19 pandemic, predictable experience and understanding can no longer guide upcoming strategies. Companies must learn about many aspects of the market environment they plan to enter like what and where to gain a strategic advantage.

In order to enter the market as comfortable as possible, simple and with minimal risks, it is necessary to examine the target niche. Before entering the (new) market, a company needs to determine its business objectives.

At the start of the options assessment process, a long list of options exists. This guide provides a process which involves narrowing down the list of options through a filtering process and provides a structured approach to performing the assessment of market entry selection. A phased approach is recommended to assess and narrow down options:

Stage 1: Strategic Assessment
Stage 2: Screening
Stage 3: Validation
Stage 4: Ranking and potential scenarios
Stage 5: Preferred scenarios for detailed qualification

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Source: Market Entry Assessment Guide PowerPoint document

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Market Entry Assessment Guide

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File Type: PowerPoint (pptx)

File Size: 2.7 MB

Number of Slides: 39 (includes cover, transition slides)

Related Topic(s): Emerging Market Entry

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Initial upload date (first version): Apr 22, 2019
Most recent version published: Feb 3, 2020

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