Market Entry Assessment Guide   39-slide PPT PowerPoint presentation (PPTX)
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Market Entry Assessment Guide (PowerPoint PPTX)

PowerPoint (PPTX) 39 Slides

$29.00
Explore our Market Entry Assessment Guide, crafted by industry experts, to navigate strategic assessments and minimize risks in emerging markets.
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BENEFITS OF DOCUMENT

  1. Provides an approach to performing a market entry assessment in a structured manner

DESCRIPTION

This product (Market Entry Assessment Guide) is a 39-slide PPT PowerPoint presentation (PPTX), which you can download immediately upon purchase.

"The life of a typical entrant is nasty, brutish, and short." – Paul Geroski, London Business School.

Companies can boost their odds of success by tackling cognitive biases head-on. Market entry strategy is a useful tool for getting clarity on what you aim to achieve and how you are going to achieve it while entering a new market. Creating an effective strategy before entering the new market is one of the main questions that arise in the mind of an investor. In order to enter the market as comfortably as possible, simple, and with minimal risks, it is necessary to examine the target niche.

At the start of the options assessment process, a long list of options exists. This guide provides a process that involves narrowing down the list of options through a filtering process and provides a structured approach to performing the assessment of market entry selection. A phased approach is recommended to assess and narrow down options:

Stage 1: Strategic Assessment
Stage 2: Screening
Stage 3: Validation
Stage 4: Ranking and potential scenarios
Stage 5: Preferred scenarios for detailed qualification

This guide delves into the intricacies of emerging market selection, providing a comprehensive walkthrough using a practical example of location and market entry scenario. It addresses upstream and downstream challenges, offering additional factors for consideration. The PPT also highlights effectiveness opportunities and risks in emerging markets, ensuring you are well-prepared for potential pitfalls.

Key parameters such as historical data, national vs. regional analysis, and risk vs. benefit trade-offs are thoroughly examined. The guide emphasizes the importance of a phased approach, from strategic assessment to detailed qualification of preferred scenarios. It also includes practical advice and real-world examples to support your decision-making process.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Emerging Market Entry, Cognitive Bias, Market Entry PowerPoint Slides: Market Entry Assessment Guide PowerPoint (PPTX) Presentation, Corporate Finance 101

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$29.00
Explore our Market Entry Assessment Guide, crafted by industry experts, to navigate strategic assessments and minimize risks in emerging markets.
Add to Cart
  

ABOUT THE AUTHOR

Additional documents from author: 37

Corporate Finance 101 consists of ex EY and Grant Thornton consultants who have experience helping professionals across disciplines, with a focus on strategy consulting and transaction advisory.

These documents are prepared to help you increase the impact of your business communication and save you valuable time.

The documents are based upon techniques learned while working at multinational consultancy firms. [read more]

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