Capturing and Translating Customer Requirements through QFD (PowerPoint PPTX Slide Deck)

This presentation unleashes the power of QFD (Quality Function Deployment) to capture customer requirements in a systematic and disciplined way and translate them into technical or product requirements or service requirements if it is a service organization.

It starts with QFD definition, basic introduction to QFD terms, why and how it is used, its elements. The second part provides insights into advanced QFD that describes the voice of the customer, Kano model, how to interpret QFD results, how to use QFD to set future goals, conduct a competitive assessment.

The third part focuses on facilitation elements. Detailed discussion is presented on various aspects of facilitation, including, but not limited to expectations, roles of the sponsor, customer, facilitator, ground rules, detailed agenda, how to run sessions to complete QFD House of Quality.

Two Basic QFD Excel templates are included, one for workshop use (QFD BASIC Template – embedded in the presentation) and another for more detailed analysis (QFD BASIC Automated) using multiple houses of quality.

This PPT also delves into the practical applications of QFD within Lean Six Sigma frameworks. It highlights how QFD is utilized during the Measure phase of Lean Six Sigma projects to identify and prioritize critical-to-quality (CTQ) characteristics. The structured process of QFD ensures that customer needs are systematically translated into specific technical requirements, minimizing the risk of misalignment between customer expectations and product deliverables.

The presentation includes visual aids like the Kano Model to illustrate the impact of different types of customer needs on satisfaction levels. It provides a comprehensive look at the House of Quality, the fundamental building block of QFD, and explains how to map out relationships between customer requirements and technical specifications. This resource is essential for professionals aiming to enhance product development efficiency and customer satisfaction through a disciplined approach.