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BENEFITS OF DOCUMENT

Overview of the analysis of macro-environment and industry-environment
Real life examples of how the framework is used

DOCUMENT DESCRIPTION

Profitability is determined by how much value is created and how that value is divided over customers, competition and suppliers

The macro-environmental factors affect profitability via their impact on customers, competitors and suppliers

PEST-analysis is a widely used framework to assess macro-economical factors that influence an industry

The extended PEST analysis (STEEPLED) includes 4 additional macro-environmental factors

Effective environmental analysis requires focus on the KEY FACTORS that impact a firm's profitability

Example: Analysis of the restaurant industry

Example: Restaurant revenues assumed to grow in line with GDP

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Source: Analysis of Macro-environment and Industry-environment PowerPoint document

Analysis of Macro-environment and Industry-environment

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Number of Slides: 9 (includes cover, transition slides)

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Initial upload date (first version): Feb 24, 2016
Most recent version published: Feb 26, 2016

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