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DOCUMENT DESCRIPTION

The Account-Based Marketing (ABM) Implementation Toolkit includes a set of best-practice templates, step-by-step workplans, and maturity diagnostics for any Account-Based Marketing related project. Please note the above partial preview is ONLY of the Self Assessment Excel Dashboard, referenced in steps 1 and 2 (see below for more details).

Through a 3-step process, this toolkit will guide you from idea to implementation. Please find a below a summary of the 3 steps.

Step 1 - Get your bearings

Start with the latest quick edition of the Account-Based Marketing Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation.

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 915 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Account-Based Marketing improvements can be made.

The Self-Assessment Excel Dashboard; with the Account-Based Marketing Self-Assessment and Scorecard you will develop a clear picture of which Account-Based Marketing areas need attention, which requirements you should focus on and who will be responsible for them:

* Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
* Gives you a professional Dashboard to guide and perform a thorough Account-Based Marketing Self-Assessment
* Is secure: Ensures offline data protection of your Self-Assessment results
* Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next

STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Account-Based Marketing projects with the 62 implementation resources. There are 62 step-by-step Account-Based Marketing Project Management Form Templates covering over 1500 Account-Based Marketing project requirements and success criteria:

Got a question about the product? Email us at [email protected] or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Account-Based Marketing (ABM) - Implementation Toolkit Excel document

 

Account-Based Marketing (ABM) - Implementation Toolkit

Sold by Gerard Blokdijk (this author has 79 documents)

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This business document is categorized under the function(s): Strategy, Marketing, & Sales  

It applies to All Industries.

File Type: Excel (xlsx)

File Size: 453 KB

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

This product contains a supplemental ZIP document.

Initial upload date (first version): Mar 10, 2020
Most recent version published: Mar 11, 2020

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