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Tag Archives | The Price War Strategy

pic 1 Price War Strategy

The Art (and Science) of Winning a Price War: The Price War Strategy

Contributed by Joseph Robinson on August 18, 2020 in Strategy, Marketing, & Sales

“To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.” Sun Tzu, The Art of War Many companies are competing on the basis of low prices. Yet, Price Wars represent a fundamentally different dynamic than simply trying to get […]

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