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Tag Archives | loyalty

Customer Journey Mapping

Contributed by Mark Bridges on April 30, 2024 in Strategy, Marketing, & Sales

Customer Journey Mapping is an essential tool for organizations aiming to enhance customer experience and deepen engagement across all points of interaction. By systematically representing the Customer Journey, businesses can align their operations to better meet customer needs, ultimately driving satisfaction, loyalty, and growth. A comprehensive Customer Journey Map includes the following elements: Personas Stages […]

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Net Promoter Score (NPS)

Contributed by Mark Bridges on March 30, 2024 in Strategy, Marketing, & Sales

The Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction. It is based on a single survey question that asks participants to rate their propensity to recommend an organization, product, or service to others. NPS respondents can be categorized into 3 groups: Promoters Passives Detractors NPS is a significant metric […]

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