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Tag Archives | electronic word-of-mouth

Make eWoM Work for You

Contributed by on March 11, 2015 in Strategy, Marketing, & Sales

Marketing professionals know that social media marketing is word-of-mouth selling multiplied by a million. Philosophically, electronic word-of-mouth (eWoM) is a logical context for any marketing campaign, but practically, implementing eWoM so that it drives web traffic and convertible sales is another matter. We Are All Connected In an article published in the journal of Business […]

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