Check out our FREE Resources page – Download complimentary business frameworks, PowerPoint templates, whitepapers, and more.







Flevy Management Insights Q&A
What are the best practices for aligning Hoshin Kanri with international expansion strategies?


This article provides a detailed response to: What are the best practices for aligning Hoshin Kanri with international expansion strategies? For a comprehensive understanding of Hoshin, we also include relevant case studies for further reading and links to Hoshin best practice resources.

TLDR Aligning Hoshin Kanri with international expansion requires thorough market analysis, localized strategic objectives, and continuous improvement for effective global market navigation.

Reading time: 4 minutes


Hoshin Kanri, also known as Policy Deployment, is a methodical approach to strategic planning and management designed to ensure that an organization's strategic goals drive progress and action at every level. When aligning Hoshin Kanri with international expansion strategies, it is crucial to adapt and consider the unique challenges and opportunities presented by global markets. This alignment involves meticulous planning, execution, and continuous improvement to ensure that the strategic objectives are met effectively.

Understanding the Core Principles of Hoshin Kanri

Before diving into the alignment with international expansion, it is essential to grasp the core principles of Hoshin Kanri. This methodology emphasizes a comprehensive view of Strategic Planning, focusing on achieving breakthrough objectives over a three-to-five-year horizon while also maintaining the business's day-to-day operations. The process involves setting strategic goals, developing plans to achieve those goals, implementing the plans, and then reviewing outcomes to inform the next cycle of planning. This cyclical nature ensures that the strategy is always current and aligned with the external environment and the organization's internal capabilities.

Key to Hoshin Kanri is the concept of "catchball," a collaborative process of goal setting and planning that involves all levels of the organization. This ensures buy-in from all stakeholders and aligns departmental and individual goals with the organization's strategic objectives. The catchball process is particularly important in international expansion, where understanding and integrating local market insights and capabilities are crucial for success.

Another critical aspect is the use of Key Performance Indicators (KPIs) and metrics to measure progress towards strategic goals. These metrics should be carefully selected to ensure they provide a clear indication of progress and are relevant to the specific contexts of the international markets the organization is entering.

Learn more about Strategic Planning Hoshin Kanri Key Performance Indicators Goal Setting

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Aligning Hoshin Kanri with International Expansion Strategies

To effectively align Hoshin Kanri with international expansion, organizations must first conduct a thorough market analysis to understand the opportunities and challenges of the new market. This involves analyzing market trends, customer needs, competitive landscape, and regulatory environment. Insights from consulting firms like McKinsey and BCG highlight the importance of localizing strategic objectives to align with the unique characteristics of each market. For example, a strategy that works well in North America might need significant adjustments to succeed in Asia due to differences in consumer behavior, business practices, and regulatory environments.

Once the strategic objectives for international expansion have been defined, the next step is to integrate these objectives into the organization's overall strategic plan through the Hoshin Kanri process. This involves setting specific, measurable goals for the international expansion and developing detailed action plans to achieve these goals. The catchball process plays a crucial role here, ensuring that the goals and plans are realistic, achievable, and aligned with the capabilities and resources available in the new market.

Implementing the strategy requires careful coordination and communication across different parts of the organization, including local teams in the new market and the central strategic planning team. Regular review meetings and updates on progress against KPIs are essential to ensure that the strategy remains on track and to make adjustments as needed based on real-world outcomes and feedback from the local market.

Learn more about Consumer Behavior Market Analysis Competitive Landscape

Real-World Examples and Continuous Improvement

Companies like Toyota and Danaher have successfully used Hoshin Kanri to drive their international expansion efforts. These organizations have demonstrated the ability to adapt their strategic planning processes to accommodate the complexities of operating in diverse global markets. By maintaining a focus on continuous improvement and leveraging insights from local teams, they have been able to achieve significant growth in international markets.

Continuous improvement is a fundamental principle of Hoshin Kanri and is critical for the success of international expansion strategies. Markets are constantly changing, and what works today may not work tomorrow. Organizations must be agile, continuously learning from their experiences and adapting their strategies accordingly. This requires a robust system for monitoring performance, gathering feedback, and making informed decisions based on data and insights.

In conclusion, aligning Hoshin Kanri with international expansion strategies requires a deep understanding of the methodology's core principles, a thorough analysis of the target market, and a commitment to continuous improvement. By carefully integrating these elements, organizations can effectively navigate the complexities of global markets and achieve sustainable growth.

Learn more about Continuous Improvement Agile

Best Practices in Hoshin

Here are best practices relevant to Hoshin from the Flevy Marketplace. View all our Hoshin materials here.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Explore all of our best practices in: Hoshin

Hoshin Case Studies

For a practical understanding of Hoshin, take a look at these case studies.

Global Expansion Strategy for Cosmetic Brand in Asian Markets

Scenario: A renowned cosmetic brand facing stagnation in its traditional markets is looking to implement a hoshin kanri approach to navigate the complexities of expanding into the burgeoning Asian beauty market.

Read Full Case Study

Operational Excellence Strategy for a Boutique Hotel Chain

Scenario: A boutique hotel chain is grappling with operational inefficiencies and a declining guest satisfaction score, utilizing Hoshin Planning to address these strategic challenges.

Read Full Case Study

Ecommerce Policy Deployment Optimization Initiative

Scenario: An ecommerce firm specializing in bespoke furniture has seen a rapid expansion in market demand, leading to a 200% increase in product range and a similarly scaled growth in workforce.

Read Full Case Study

Revitalizing Hoshin Kanri for Operational Efficiency

Scenario: A global manufacturing firm has been struggling with operational inefficiencies linked to its Hoshin Kanri strategic planning process.

Read Full Case Study

Policy Deployment Optimization for Growing Electronics Manufacturer

Scenario: A fast-growing electronics manufacturing company in Asia is struggling with effective policy deployment despite having robust policy guidelines.

Read Full Case Study

Policy Deployment Enhancement in Life Sciences

Scenario: The organization is a mid-sized biotechnology company specializing in the development of novel therapeutics.

Read Full Case Study

Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

How is artificial intelligence (AI) influencing the execution and monitoring of Hoshin Planning?
AI is revolutionizing Hoshin Planning by leveraging predictive analytics for strategic execution, enhancing real-time monitoring and performance management, and facilitating adaptive learning for continuous improvement, making organizations more agile and effective in achieving strategic goals. [Read full explanation]
How does Hoshin Kanri complement or conflict with other strategic planning methodologies like OKRs (Objectives and Key Results)?
Hoshin Kanri and OKRs complement each other in aligning long-term Strategic Planning with short-term goals through mutual focus on alignment, execution, and measurable outcomes, despite potential conflicts in cultural underpinnings and review cycles. [Read full explanation]
What role does organizational culture play in the successful adoption of Hoshin Kanri, and how can resistance to change be managed?
Organizational culture is crucial for the successful adoption of Hoshin Kanri, emphasizing the need for transparency, continuous improvement, and employee engagement, while managing resistance to change involves clear communication, involvement, and adequate support to align with strategic objectives. [Read full explanation]
In the context of increasing emphasis on sustainability, how can Hoshin Kanri be used to align organizational goals with environmental and social governance (ESG) objectives?
Hoshin Kanri facilitates the integration of ESG objectives into organizational strategic goals through structured planning, leadership engagement, and operationalization, enhancing long-term business success and sustainability. [Read full explanation]
What metrics or KPIs are most effective in measuring the success of Hoshin Kanri implementation?
The success of Hoshin Kanri implementation is best measured through KPIs and metrics that track strategic alignment, employee engagement, and process efficiency, reflecting the achievement of strategic goals, workforce commitment, and operational improvements. [Read full explanation]
How is artificial intelligence being integrated into the Hoshin Kanri process to predict and align strategic objectives more accurately?
AI integration into the Hoshin Kanri process significantly evolves Strategic Planning by improving predictive capabilities, automating data analysis, and enabling dynamic strategic alignment, offering a competitive edge in modern business. [Read full explanation]

Source: Executive Q&A: Hoshin Questions, Flevy Management Insights, 2024


Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials



Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.