Segmentation, Targeting, and Positioning (STP) Mind Map (PowerPoint PPTX Slide Deck)

DESCRIPTION

A mind map is a visual diagram that represent ideas, tasks, or other items linked to and arranged around a central key concept. It facilitates structuring information, helping users to better analyze, comprehend, and generate new ideas.

Using the mind map tool also can help reveal numerous potential insights, including:
A mind map identifies relationships and connections between different elements.
The mind map format can highlight gaps in knowledge or resources.
Similarly, the format enables quick identification of underlying issues and potential opportunities within projects.
A mind map provides a holistic view of project scopes or business strategies.
It enables prioritization by visual emphasis on certain branches.

This PowerPoint presentation includes a 4-level deep Segmentation, Targeting, and Positioning (STP) Mind Map in a number of formats for ease of use:

1. Interactive HTML
2. SVG file (for editing)
3. PDF (A3 size)
4. Markdown script (for editing)

The Markdown code allows you to easily modify the mind map in a Markdown editor, which are freely available online.

Using mind maps for Segmentation, Targeting, and Positioning (STP) marketing analysis offers several benefits. First, it visually organizes complex data about customer segments, making it easier to understand market dynamics and craft targeted strategies. Second, a mind map facilitates the identification of relationships and overlaps between different segments, which can enhance targeting accuracy and the effectiveness of positioning efforts. Finally, it serves as a dynamic tool that can be continually updated, providing a real-time view that helps marketers adapt strategies based on evolving market conditions or new insights, ensuring that marketing efforts remain aligned with business objectives and market realities.

This Kanban Mind Map defines 3 level 2 branches (for Segmentation, Targeting, Positioning). Each is further broken down into 5 branches. For instance, Segmentation is broken down into:

1. Identify segmentation bases
2. Conduct market research
3. Analyze market segment
4. Profile and understand segments
5. Select target segments

This PowerPoint presentation also includes an explanation of the mind map strategic analysis and visualization tool, along with guiding principles.

Got a question about the product? Email us at flevypro@flevy.com. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Market Analysis, Market Segmentation, Mind Map PowerPoint Slides: Segmentation, Targeting, and Positioning (STP) Mind Map PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting