DESCRIPTION
Growth Hacking is a buzzword these days. This framework outlines the 8 key steps of Growth Hacking Experimentation that startups (and even mature organizations) need to master to create winning Marketing Strategies.
Conventional marketers can find Growth Hacking Experimentation extremely challenging. However, some traditional marketers exercise Growth Hacking Experimentation activities without realizing it. For instance, they pre-test variables, carry out A/B testing, and incorporate the results of experimentation into improving the variables or products.
In our daily activities, we are often involved in Growth Hacking Experimentation; for instance, when choosing a more appropriate subject line for an email from 2 different options or improving the existing content of an article, memo, or whitepaper we write for better conversion.
Growth Hacking Experimentation enables an organization to focus on developing Growth Strategies within constrained budgets and resources.
This presentation highlights 8 key steps essential for Growth Hacking Experimentation:
1. Employ a scientific approach
2. Establish objectives
3. Foster a culture of Brainstorming and Hypothesis Development
4. Prioritize ideas
5. Design and execute experiments
6. Evaluate results
7. Share findings of experimentation
8. Learn from others
Each step is discussed in depth. Additional topics covered Growth Hacking myths, AARRR Hacking Growth framework, A/B testing, among others.
This PowerPoint presentation on Growth Hacking Experimentation also includes some slide templates for you to use in your own business presentations.
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Source: Best Practices in Growth Strategy, Marketing PowerPoint Slides: Growth Hacking Experimentation PowerPoint (PPTX) Presentation, LearnPPT Consulting
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