Building an Enduring Corporate Vision (PowerPoint PPT)

Building an Enduring Corporate Vision: Core Ideology and Envisioned Future

There are some companies with exceptionally durable visions that have been built to last. What distinguishes their visions from most others?

This document explains a framework around building an enduring company vision, developed by business professors James Collins and Jerry Porras. There are two key components to an enduring corporate vision:

*Core Ideology. The Core Ideology defines a company's timeless character—it is the glue that olds the organization together even when everything else is subject to chain. This core is comprised of Core Values and a Core Purpose.

*Envisioned Future. The Envisioned Future is comprised of Big, Hairy, Audacious Goals (BHAGs) and a Vivid Description of what it will be like to achieve those BHAGs.

A company's Core Ideology and Envisioned Future are two distinct concepts. A BHAG is a clearly articulated goal that takes 10 to 30 years to reach—whereas our Core Purpose can never be completed.

In this presentation, we break down the process of constructing a company?s vision in detail. PowerPoint templates are also included for you to use in your own analyses and presentations.

This document also includes comprehensive examples of enduring companies with well-defined core values and purposes. These examples serve as benchmarks, showcasing how leading organizations have successfully articulated and embedded their ideologies into their corporate fabric. The case studies provide actionable insights and practical applications, making it easier for you to translate theory into practice within your own organization.

The presentation is structured to guide you through the entire process, from understanding the foundational concepts to implementing them effectively. It includes detailed templates for crafting your own corporate vision, ensuring you have the tools needed to facilitate strategic discussions and workshops. This resource is essential for any executive looking to solidify their company's long-term vision and drive sustainable success.