Virtual meetings don't have to be seen as a waste of time. In fact, they can be more valuable than traditional face-to-face meetings. Beyond the fact that they're inexpensive ways to get people together - think: no travel costs and readily available technology - they're also great opportunities to build engagement, trust and candor among teams.

Several years ago, my company's Research Institute embarked on an exploration of the "New People Rules in a Virtual World" to explore how technology is shaping our relationships and how we collaborate. This multiyear journey also evolved my thinking on the subject, helping me recognize that virtual is not the enemy of the physical if key rules and processes are maintained and respected.

Going back through that research now, I've put together a comprehensive list of some simple do's and don'ts to help you get the most out of your next virtual meeting.

Before the meeting:

Turn the video on. Since everyone on the call is separated by distance, the best thing you can do to make everyone at least feel like they're in the same room is to use video. There are many options to choose from, such as WebEx and Skype. Video makes people feel more engaged because it allows team members to see each other's emotions and reactions, which immediately humanizes the room.