PPT Slide: Strategic Roadmap for mCommerce Evolution

Strategic Roadmap for mCommerce Evolution PPT

This PPT slide, part of the 157-slide Telco 3G Strategy Report PowerPoint presentation, outlines the roadmap for mCommerce services, illustrating the evolution of mobile commerce through various transaction types and technological advancements. The vertical axis measures the level of usage and trust in mCommerce, while the horizontal axis categorizes services based on their integration into real-life usage versus their substitution of traditional methods.

At the top, the roadmap indicates a progression from simple, low-value transactions to complex, high-value transactions. The initial stages focus on mCash-enabled transactions, which are positioned as simple yet high-value, suggesting a strong emphasis on user trust and ease of use. The mention of “New Technology Developed” implies that innovation is a key driver in enhancing user experience and expanding service offerings.

The slide also highlights various mCommerce services, such as mobile banking, stock trading, and advanced advertising techniques. These services reflect a shift towards more sophisticated functionalities, indicating that as trust increases, users are likely to engage in more complex transactions. The inclusion of features like mobile loyalty programs and commercial smart badges suggests a focus on customer retention and engagement.

The bottom section of the slide hints at existing applications that can be leveraged in wireline internet contexts, indicating a strategy to integrate mobile commerce with traditional retail experiences. This integration is crucial for businesses aiming to enhance customer interaction and streamline transactions.

Overall, the roadmap presents a strategic framework for understanding how mCommerce can evolve, emphasizing the importance of building trust and integrating advanced technologies to meet customer needs effectively.

This slide is part of the Telco 3G Strategy Report PowerPoint presentation.

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