This PPT slide, part of the 157-slide Telco 3G Strategy Report PowerPoint presentation, presents an overview of the wire/wireless integrated business model, focusing on how operators can generate revenue through mobile networks in conjunction with affiliated and third-party portals. It outlines 2 distinct configurations: one involving an affiliated wireline portal and the other a third-party fixed portal.

In the first model, the operator provides mobile transport services to end users while the affiliated wireline portal, exemplified by companies like Wanadoo, handles content delivery and billing. Here, the operator's revenue streams are categorized into 2 types: "Access & transport," which is billed directly, and "Payment" for services provided by the portal, which does not involve the operator in the billing process. This separation allows for streamlined operations where the operator focuses solely on transport, while the portal manages user interactions and transactions.

The second model introduces a third-party fixed portal, such as Daum or Yahoo. Similar to the first model, the operator again provides mobile transport,, but this time the third-party portal also takes on billing responsibilities. This configuration allows for a more integrated service offering, where the third-party portal can leverage its own billing infrastructure. The slide highlights the potential for eCommerce transactions and service offerings, emphasizing that the third-party portal can enhance user engagement through features like email and SMS notifications.

Overall, this slide illustrates how operators can diversify their revenue streams by partnering with both affiliated and third-party portals, allowing for a more flexible and potentially lucrative business model in the wire/wireless space.

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