This PPT slide, part of the 157-slide Telco 3G Strategy Report PowerPoint presentation, outlines the Full mCommerce Player Model, emphasizing the role of the mobile operator in managing transactions and financial elements of sales. The model illustrates a structured flow where the mobile operator acts as a central figure, controlling both request and fulfillment processes. This centralization simplifies billing for the end user, providing a unified experience.

At the top of the diagram, the mobile operator is depicted as having full control over the transaction lifecycle. This includes managing requests for digital content, services, and material goods. The operator interfaces with various components, such as the mobile transport and mobile portal, which facilitate access and transport of the requested items. Payment processes are also highlighted, showing how the operator handles payments for both digital content and physical goods.

The slide further details the interactions with external providers, including content providers, service providers, and e-merchants. These external entities play a crucial role in the ecosystem, as they supply the content and services that the mobile operator manages. The flow of commissions for fulfillment and payment indicates that the mobile operator earns revenue through these transactions, while also incurring placement fees.

The business model description reinforces the operator's dual role in providing convergent billing for digital services and payment services. It clarifies that while the operator manages the financial transactions, they do not engage in the actual fulfillment of goods, which is handled by external providers. This delineation of roles is vital for understanding the operational dynamics within the mCommerce framework.

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