This PPT slide, part of the 157-slide Telco 3G Strategy Report PowerPoint presentation, outlines key billing issues related to a marketing service product, emphasizing how individual service offerings impact billing structures through both technology and market features. It introduces an ID card for each service, which serves as a foundational data source for developing future billing systems.
The description section highlights that the service acts as a toolkit for third parties, focusing on interactive education, training, and tutoring over the UMTS network. This indicates a strategic approach to integrating various service elements that are essential for delivering interactive training experiences.
Customer needs are categorized into 3 segments: Youth, Personal, and Professional. Each segment addresses specific aspirations, such as self-improvement for youth, personal growth for individuals, and professional development for professionals. This segmentation suggests a targeted marketing strategy that aligns service offerings with distinct customer motivations.
The technical specifications section details various bit rates, ranging from 16 kbit/s to 384 kbit/s, indicating flexibility in service delivery. The types of data supported include video, voice, text, and attachments, which cater to diverse communication needs.
The price scheme section outlines multiple charging models, such as activation, subscription, and usage-based fees, along with various charging units like flat rates and time-based billing. This variety allows for customizable billing solutions that can adapt to different customer preferences and usage patterns.
Overall, the slide presents a comprehensive view of how service products can be structured to meet customer needs while also addressing the complexities of billing in a technology-driven market. Understanding these elements is crucial for potential customers considering the implementation of such a service product.
This slide is part of the Telco 3G Strategy Report PowerPoint presentation.
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