Guidelines for Effective Market Segmentation Strategy PPT

This PPT slide, part of the 72-slide Strategic Business Roadmap Design PowerPoint presentation, outlines a structured approach for determining target segments in business plans. It is divided into 5 key areas: selecting segmentation criteria, determining segment volume, analyzing customer value per segment, identifying competition per segment, and determining the target segment and evolution strategy. Each area is crucial for a comprehensive understanding of market dynamics.

In the first section, "Select segmentation criteria," the emphasis is on defining clear and distinct segments that possess strong propositions. This foundational step ensures that the segments selected are relevant and actionable. The second section, "Determine segment volume," focuses on quantifying the market size for each segment, which is essential for assessing potential opportunities.

The third area, "Analyze customer value per segment," highlights the need to understand what drives value for customers within each segment. This understanding is vital for tailoring offerings to meet specific needs. The fourth section, "Identify competition per segment," encourages consideration of both direct competitors and substitutes, providing insight into the market environment.

Finally, the slide culminates in "Determine target segment and evolution strategy," which stresses the importance of clarity in focus for market launch and anticipating future developments. This strategic foresight is critical for long-term success. Overall, the slide serves as a practical guide for executives looking to navigate the complexities of market segmentation effectively.

This slide is part of the Strategic Business Roadmap Design PowerPoint presentation.

This toolkit is created by trained McKinsey, BCG, and Porsche Consulting consultants and is the same used by MBB, Big 4, and Fortune 100 companies when performing Strategic Management Initiatives.

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