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Public Relations Guide and Workbook – PDF
PDF document 23 Pages
PUBLIC RELATIONS PDF DESCRIPTION
What you will achieve with it:
– Understand Key Concepts in Public Relations and its importance
– Identify if PR is something you can handle yourself as a small business
– Develop a Clear Brand Story
– Build Media Relationships
– Create Newsworthy Content
– Craft Press Releases – and more…
What's included:
– Public Relations in a Nutshell
– Why is PR Necessary?
– Key Concepts in Public Relations
– Real Life Examples of Extremely Effective PR Stunts
– Effective Small Business PR Initiatives
– Can a Small Business Owner Handle PR Themselves?
– What It Takes
– How to Write a Press Release
– How to Create an Effective Media List
– How to Organize Successful PR Events
– Public Relations vs Customer Relationship
– Step-by-Step Guide
– Exercise 1: Questions to Answer to Develop Your Public Relations Strategy
– Exercise 2: Questions to Answer to Define If You Can Do PR Yourself
– Sample Press Release
Legal Notice:
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Source: Best Practices in Public Relations PDF: Public Relations Guide and Workbook PDF (PDF) Document, Atlant Group
