Public Relations Guide and Workbook (PDF)

DESCRIPTION

This product (Public Relations Guide and Workbook) is a 23-page PDF document, which you can download immediately upon purchase.

What you will achieve with it:

– Understand Key Concepts in Public Relations and its importance

– Identify if PR is something you can handle yourself as a small business

– Develop a Clear Brand Story

– Build Media Relationships

– Create Newsworthy Content

– Craft Press Releases – and more…

What's included:

– Public Relations in a Nutshell

– Why is PR Necessary?

– Key Concepts in Public Relations

– Real Life Examples of Extremely Effective PR Stunts

– Effective Small Business PR Initiatives

– Can a Small Business Owner Handle PR Themselves?

– What It Takes

– How to Write a Press Release

– How to Create an Effective Media List

– How to Organize Successful PR Events

– Public Relations vs Customer Relationship

– Step-by-Step Guide

– Exercise 1: Questions to Answer to Develop Your Public Relations Strategy

– Exercise 2: Questions to Answer to Define If You Can Do PR Yourself

– Sample Press Release

Legal Notice:

This is a digital download product. After the checkout, you will receive a download link. This product does not exist in a physical form; the images are for reference only and do not represent an actual product. This product, in its entirety or with modifications, may not be reproduced or distributed in any form, under penalty of law.

Source: Best Practices in Public Relations PDF: Public Relations Guide and Workbook PDF (PDF) Document, Atlant Group