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DESCRIPTION
This document highlights specific tactics aspiring entrepreneurs need to copy from 5 top Nigeria's online shopping malls. We specifically examine the business model and revenue making strategies of Jumia, DealDay, Konga, Supermartng and Kaymu, and suggest the need for creation of disruptive innovations by prospective e-commerce entrepreneurs in the country.
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Source: Nigeria Online Shopping Mall: 5 Companies You Should Copy PDF (PDF) Document, Enterprations Limited
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