Mobile Technology's Influence on Retail Channels PPT

This PPT slide, part of the 23-slide Mobile Strategy Primer PowerPoint presentation, presents a structured overview of the impact of mobile technology on various retail channels, highlighting 3 key areas: offline retailing, online retailing, and social networking. Each section outlines how mobile commerce is reshaping customer engagement and sales strategies.

In offline retailing, traditional brick-and-mortar stores are increasingly utilizing mobile technology to enhance customer service. They are able to distribute targeted offers based on the real-time location and availability of potential customers. This approach not only drives foot traffic, but also improves customer experience. Additionally, third-party mobile applications are emerging as tools to facilitate sales conversions by offering incentives such as cash back.

The online retailing segment emphasizes the expansion of online retailers' reach through mobile integration. Price-comparison apps have become a common tool for consumers, with nearly half of shoppers in specific categories frequently comparing prices online. The prevalence of free shipping offers has shifted customer behavior, making them less inclined to visit physical stores, which poses a challenge for traditional retailers.

Social networking is highlighted as a transformative channel for both online and offline retailers. It allows businesses to market products effectively and engage directly with customers. The influence of social networks has grown to the point where some companies prioritize their social media presence over their own websites. Furthermore, the combination of social media and mobile technology provides retailers with valuable customer data, enabling more personalized marketing strategies.

Overall, the slide underscores the necessity for retailers to adapt to the evolving landscape shaped by mobile technology and social media to remain relevant and competitive.

This slide is part of the Mobile Strategy Primer PowerPoint presentation.

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Digital Transformation Omni-channel Marketing Customer Service Customer Experience Mobile Strategy Mobile App Sales

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