Build a customer growth system that improves acquisition, retention, service consistency, and resource allocation around the customers that matter most.
Why This Matters
Customer value erodes when demand and offers misalign, service varies, sales processes create friction, and customer mix shifts go unnoticed. CEOs need to understand where growth is leaking, which customer relationships deserve greater investment, and how to align commercial resources around profitable, durable growth.
What Leaders Will Learn to Do
• Diagnose customer growth health – Assess acquisition, retention, customer mix, service performance, trust, and revenue risk to identify where relationship value is weakening.
• Find customer value leaks – Trace demand-offer gaps, service inconsistency, sales friction, and capability weaknesses to the root causes of customer loss or stalled growth.
• Prioritize growth actions – Align sales processes, capabilities, technology, and resource allocation with the customer opportunities that offer the strongest strategic value.
• Embed customer growth discipline – Use daily execution control, field feedback, cross-functional coordination, outcome measures, and leadership reinforcement to sustain customer performance.
Learn by Doing
• Video Case Studies – Practise judgment through real-company customer growth decisions, retention challenges, service failures, commercial trade-offs, and moments when customer trust is at risk.
• Models & Interactive Tools – Test customer-growth assumptions, compare acquisition and retention scenarios, assess customer mix, and evaluate how commercial choices affect relationship value and growth.
• Executive Materials & Frameworks – Apply customer health diagnostics, value-leak frameworks, growth-priority tools, execution controls, resource-allocation models, and outcome scorecards with your leadership team.
Executive Outcome
Leaders leave better equipped to identify where customer value is being lost, focus investment on the right relationships, improve acquisition and retention decisions, reduce commercial friction, and embed customer growth discipline across the organization.
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Source: Best Practices in Customer Relationship Management PowerPoint Slides: Managing the Value of Customer Relationships PowerPoint (PPTX) Presentation Slide Deck, Dwarka Consulting
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