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The disconnect between demand generation and supply fulfillment activities have made organizations suffer consequences of conflicting objectives and sub-optimal resource allocation.

This presentation entails key insights from interviews conducted with Managers and Senior Executives of 8 companies which managed to bridge this divide. The successful ones tend to pass through 5 stages, each of which demands patience and perseverance.

Stage 1 – Develop a Relevant Value Focus
Stage 2 – Share Knowledge Across the Organization
Stage 3 – Allocate Resources Strategically
Stage 4 – Learn to Walk the Talk
Stage 5 – Balance Capacity and Demand

These 5 stages of Demand and Supply Integration helps companies get ahead by enabling them to make tough decisions about how to allocate scarce resources to optimize creation of value for the right set of customers. Every decision within a company becomes a territorial battle across the Demand and Supply divide if we do not understand what matters most to our customers.

This deck also includes slide templates for you to use in your own business presentations.

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Source: Supply and Demand Integration PowerPoint document

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File Type: PowerPoint (pptx)

Tag(s): Customer Satisfaction Value Creation Supply Chain Management

Number of Slides: 22 (includes cover, transition slides)

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Upload date (first version): Jun 8, 2020

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