DESCRIPTION
This comprehensive brand licensing training program goes deep into all aspects of licensing. Those who invest in this professional development course will gain the understanding, tools and mindset necessary to create successful licensing agreements. Discover how to be a "match maker" who creates win-win licensing agreements between manufacturers and great brands. This course teaches the system that brand licensing expert, Pete Canalichio, himself has used and perfected over nearly 2 decades.
*Follow the 8-step Brand Licensing process, a thoroughly proven path to success that is the life-blood of profitable licensing agreements, many of them 6- or 7-figure deals.
*Learn best practices for successful ventures.
*Find out how to assemble a brand licensing agreement that is a true win for all parties.
*Master follow-along techniques and strategies that protect brand integrity, support the manufacturer, and keep the process moving in the right direction.
*Develop skills that improve revenue and boost your business' bottom line.
Terms of Conditions:
In using this document you are agreeing to these terms and conditions. This document may be used by the purchaser for his or her use only. You are authorized to use parts of the documents for reference but agree not to share or transfer the entire document. Additional copies require an additional purchase. Moreover, you may not use our products for any illegal or unauthorized purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws). This document may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. We reserve the right to modify the contents of this document at any time, but we have no obligation to update any information in our document.
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form.
Source: How to Build a Successful, Thriving Brand Licensing Program () Document, Pete Canalichio
THERE ARE 6 PRODUCTS IN THIS BUNDLE:
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This document takes you through a complete highlight of brand licensing. It covers topics such as what is brand licensing, why companies license, what are the benefits to... [read more]
Individual Price: $39.00
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Now that you know what brand licensing is and have determined it is a good fit for you, the next step is to determine you brand licensing game plan, i.e., what categories you... [read more]
Individual Price: $39.00
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You've done your homework on what categories your brand should extend into (or if you are a manufacturer, what brands to target). You've also determined that licensing... [read more]
Individual Price: $39.00
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Now that you have determined what categories you want to extend into via licensing, you have ready to draft the license. Ideally you should have selected 2-3 prospective... [read more]
Individual Price: $39.00
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Now that you have determined what categories you want to extend into via licensing, you are ready to draft the license. Ideally you should have selected 2-3 prospective... [read more]
Individual Price: $39.00
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Once the licensing deal is signed, you are ready to start building your dynasty. The opportunity to satisfy consumers pent up demand for new branded products begins. While... [read more]
Individual Price: $39.00
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