How to Build a Successful, Thriving Brand Licensing Program   Document Bundle
$199.00

THIS IS A DOCUMENT BUNDLE.

A bundle is a pre-defined set of documents. By purchasing the document bundle as a whole, you achieve significant savings from purchasing the documents individually. There is sometimes duplicate content among the bundled documents. See full details below.

How to Build a Successful, Thriving Brand Licensing Program (Document Bundle)

How to Build a Successful, Thriving Brand Licensing Program (Document Bundle)

$199.00

Add to Cart
  


Immediate download
Editable with PDF editor
Free lifetime updates

DESCRIPTION

This product (How to Build a Successful, Thriving Brand Licensing Program) is a Document Bundle, which you can download immediately upon purchase.

This comprehensive brand licensing training program goes deep into all aspects of licensing. Those who invest in this professional development course will gain the understanding, tools and mindset necessary to create successful licensing agreements. Discover how to be a "match maker" who creates win-win licensing agreements between manufacturers and great brands. This course teaches the system that brand licensing expert, Pete Canalichio, himself has used and perfected over nearly 2 decades.

*Follow the 8-step Brand Licensing process, a thoroughly proven path to success that is the life-blood of profitable licensing agreements, many of them 6- or 7-figure deals.
*Learn best practices for successful ventures.
*Find out how to assemble a brand licensing agreement that is a true win for all parties.
*Master follow-along techniques and strategies that protect brand integrity, support the manufacturer, and keep the process moving in the right direction.
*Develop skills that improve revenue and boost your business' bottom line.



Terms of Conditions:

In using this document you are agreeing to these terms and conditions. This document may be used by the purchaser for his or her use only. You are authorized to use parts of the documents for reference but agree not to share or transfer the entire document. Additional copies require an additional purchase. Moreover, you may not use our products for any illegal or unauthorized purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws). This document may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. We reserve the right to modify the contents of this document at any time, but we have no obligation to update any information in our document.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form.



THERE ARE 6 PRODUCTS IN THIS BUNDLE:


This document takes you through a complete highlight of brand licensing. It covers topics such as what is brand licensing, why companies license, what are the benefits to... [read more]

Add to Cart View Details

Individual Price: $39.00

Now that you know what brand licensing is and have determined it is a good fit for you, the next step is to determine you brand licensing game plan, i.e., what categories you... [read more]

Add to Cart View Details

Individual Price: $39.00

You've done your homework on what categories your brand should extend into (or if you are a manufacturer, what brands to target). You've also determined that licensing... [read more]

Add to Cart View Details

Individual Price: $39.00

Now that you have determined what categories you want to extend into via licensing, you have ready to draft the license. Ideally you should have selected 2-3 prospective... [read more]

Add to Cart View Details

Individual Price: $39.00

Now that you have determined what categories you want to extend into via licensing, you are ready to draft the license. Ideally you should have selected 2-3 prospective... [read more]

Add to Cart View Details

Individual Price: $39.00

Once the licensing deal is signed, you are ready to start building your dynasty. The opportunity to satisfy consumers pent up demand for new branded products begins. While... [read more]

Add to Cart View Details

Individual Price: $39.00
$199.00

Add to Cart
  

ABOUT THE AUTHOR

Terms of usage (for all documents from this author)

Pete Canalichio is an expert with over 20 years of global experience in the areas of Brand Strategy and Brand Licensing, working with brands such as The Coca-Cola Company and Newell Rubbermaid. Recognized as a leading expert, he is frequently asked to speak at branding and licensing conferences and leading business schools globally.

Ask the Author a Question

You must be logged in to contact the author.

Click here to log in Click here register

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.




Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab




Read Customer Testimonials

 
"[Flevy] produces some great work that has been/continues to be of immense help not only to myself, but as I seek to provide professional services to my clients, it gives me a large "tool box" of resources that are critical to provide them with the quality of service and outcomes they are expecting."

– Royston Knowles, Executive with 50+ Years of Board Level Experience
 
"Flevy is now a part of my business routine. I visit Flevy at least 3 times each month.

Flevy has become my preferred learning source, because what it provides is practical, current, and useful in this era where the business world is being rewritten.

In today's environment where there are so "

– Omar Hernán Montes Parra, CEO at Quantum SFE
 
"Last Sunday morning, I was diligently working on an important presentation for a client and found myself in need of additional content and suitable templates for various types of graphics. Flevy.com proved to be a treasure trove for both content and design at a reasonable price, considering the time I "

– M. E., Chief Commercial Officer, International Logistics Service Provider
 
"FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The "

– Roderick Cameron, Founding Partner at SGFE Ltd
 
"I am extremely grateful for the proactiveness and eagerness to help and I would gladly recommend the Flevy team if you are looking for data and toolkits to help you work through business solutions."

– Trevor Booth, Partner, Fast Forward Consulting
 
"My FlevyPro subscription provides me with the most popular frameworks and decks in demand in today’s market. They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me "

– Bill Branson, Founder at Strategic Business Architects
 
"As a young consulting firm, requests for input from clients vary and it's sometimes impossible to provide expert solutions across a broad spectrum of requirements. That was before I discovered Flevy.com.

Through subscription to this invaluable site of a plethora of topics that are key and crucial to consulting, I "

– Nishi Singh, Strategist and MD at NSP Consultants
 
"As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor "

– Michael Duff, Managing Director at Change Strategy (UK)


Your Recently Viewed Documents
Document Bundle
$199.00 Bundle of 6 Documents


Customers Also Like These Documents

Related Management Topics


Consulting Frameworks Growth Strategy PowerPoint Diagrams Compilation Customer Experience Digital Transformation Business Transformation Business Case Development Financial Modeling Business Case Example Organizational Design Gap Analysis Consulting Training Strategy Frameworks Porter's Five Forces Strategic Planning Strategic Analysis Strategy Development Chief Strategy Officer Pricing Strategy Product Launch Strategy Product Strategy Maturity Model Entrepreneurship Information Technology

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.