How to Build a Successful, Thriving Brand Licensing Program   Document Bundle
$199.00

THIS IS A DOCUMENT BUNDLE.

A bundle is a pre-defined set of documents. By purchasing the document bundle as a whole, you achieve significant savings from purchasing the documents individually. There is sometimes duplicate content among the bundled documents. See full details below.

How to Build a Successful, Thriving Brand Licensing Program (Document Bundle)

How to Build a Successful, Thriving Brand Licensing Program (Document Bundle)

$199.00

Add to Cart
  


Immediate download
Editable with PDF editor
Free lifetime updates

DESCRIPTION

This product (How to Build a Successful, Thriving Brand Licensing Program) is a Document Bundle, which you can download immediately upon purchase.

This comprehensive brand licensing training program goes deep into all aspects of licensing. Those who invest in this professional development course will gain the understanding, tools and mindset necessary to create successful licensing agreements. Discover how to be a "match maker" who creates win-win licensing agreements between manufacturers and great brands. This course teaches the system that brand licensing expert, Pete Canalichio, himself has used and perfected over nearly 2 decades.

*Follow the 8-step Brand Licensing process, a thoroughly proven path to success that is the life-blood of profitable licensing agreements, many of them 6- or 7-figure deals.
*Learn best practices for successful ventures.
*Find out how to assemble a brand licensing agreement that is a true win for all parties.
*Master follow-along techniques and strategies that protect brand integrity, support the manufacturer, and keep the process moving in the right direction.
*Develop skills that improve revenue and boost your business' bottom line.



Terms of Conditions:

In using this document you are agreeing to these terms and conditions. This document may be used by the purchaser for his or her use only. You are authorized to use parts of the documents for reference but agree not to share or transfer the entire document. Additional copies require an additional purchase. Moreover, you may not use our products for any illegal or unauthorized purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws). This document may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. We reserve the right to modify the contents of this document at any time, but we have no obligation to update any information in our document.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form.



THERE ARE 6 PRODUCTS IN THIS BUNDLE:


This document takes you through a complete highlight of brand licensing. It covers topics such as what is brand licensing, why companies license, what are the benefits to... [read more]

Add to Cart View Details

Individual Price: $39.00

Now that you know what brand licensing is and have determined it is a good fit for you, the next step is to determine you brand licensing game plan, i.e., what categories you... [read more]

Add to Cart View Details

Individual Price: $39.00

You've done your homework on what categories your brand should extend into (or if you are a manufacturer, what brands to target). You've also determined that licensing... [read more]

Add to Cart View Details

Individual Price: $39.00

Now that you have determined what categories you want to extend into via licensing, you have ready to draft the license. Ideally you should have selected 2-3 prospective... [read more]

Add to Cart View Details

Individual Price: $39.00

Now that you have determined what categories you want to extend into via licensing, you are ready to draft the license. Ideally you should have selected 2-3 prospective... [read more]

Add to Cart View Details

Individual Price: $39.00

Once the licensing deal is signed, you are ready to start building your dynasty. The opportunity to satisfy consumers pent up demand for new branded products begins. While... [read more]

Add to Cart View Details

Individual Price: $39.00
$199.00

Add to Cart
  

ABOUT THE AUTHOR

Terms of usage (for all documents from this author)

Pete Canalichio is an expert with over 20 years of global experience in the areas of Brand Strategy and Brand Licensing, working with brands such as The Coca-Cola Company and Newell Rubbermaid. Recognized as a leading expert, he is frequently asked to speak at branding and licensing conferences and leading business schools globally.

Ask the Author a Question

You must be logged in to contact the author.

Click here to log in Click here register

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.




Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab




Read Customer Testimonials

 
"The wide selection of frameworks is very useful to me as an independent consultant. In fact, it rivals what I had at my disposal at Big 4 Consulting firms in terms of efficacy and organization."

– Julia T., Consulting Firm Owner (Former Manager at Deloitte and Capgemini)
 
"As an Independent Management Consultant, I find Flevy to add great value as a source of best practices, templates and information on new trends. Flevy has matured and the quality and quantity of the library is excellent. Lastly the price charged is reasonable, creating a win-win value for "

– Jim Schoen, Principal at FRC Group
 
"As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value."

– David Coloma, Consulting Area Manager at Cynertia Consulting
 
"I have found Flevy to be an amazing resource and library of useful presentations for lean sigma, change management and so many other topics. This has reduced the time I need to spend on preparing for my performance consultation. The library is easily accessible and updates are regularly provided. A wealth of great information."

– Cynthia Howard RN, PhD, Executive Coach at Ei Leadership
 
"I have used Flevy services for a number of years and have never, ever been disappointed. As a matter of fact, David and his team continue, time after time, to impress me with their willingness to assist and in the real sense of the word. I have concluded in fact "

– Roberto Pelliccia, Senior Executive in International Hospitality
 
"FlevyPro provides business frameworks from many of the global giants in management consulting that allow you to provide best in class solutions for your clients."

– David Harris, Managing Director at Futures Strategy
 
"As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor "

– Michael Duff, Managing Director at Change Strategy (UK)
 
"As a young consulting firm, requests for input from clients vary and it's sometimes impossible to provide expert solutions across a broad spectrum of requirements. That was before I discovered Flevy.com.

Through subscription to this invaluable site of a plethora of topics that are key and crucial to consulting, I "

– Nishi Singh, Strategist and MD at NSP Consultants


Your Recently Viewed Documents
Document Bundle
$199.00 Bundle of 6 Documents


Customers Also Like These Documents

Related Management Topics


Consulting Frameworks Growth Strategy PowerPoint Diagrams Compilation Customer Experience Digital Transformation Business Transformation Business Case Development Financial Modeling Business Case Example Consulting Training Strategy Frameworks Organizational Design Gap Analysis Porter's Five Forces Strategic Planning Strategic Analysis Strategy Development Chief Strategy Officer Maturity Model Entrepreneurship Pricing Strategy Product Launch Strategy Product Strategy Information Technology

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.