How to Build a Successful, Thriving Brand Licensing Program   Document Bundle
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How to Build a Successful, Thriving Brand Licensing Program (Document Bundle)

How to Build a Successful, Thriving Brand Licensing Program (Document Bundle)

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This product (How to Build a Successful, Thriving Brand Licensing Program) is a Document Bundle, which you can download immediately upon purchase.

This comprehensive brand licensing training program goes deep into all aspects of licensing. Those who invest in this professional development course will gain the understanding, tools and mindset necessary to create successful licensing agreements. Discover how to be a "match maker" who creates win-win licensing agreements between manufacturers and great brands. This course teaches the system that brand licensing expert, Pete Canalichio, himself has used and perfected over nearly 2 decades.

*Follow the 8-step Brand Licensing process, a thoroughly proven path to success that is the life-blood of profitable licensing agreements, many of them 6- or 7-figure deals.
*Learn best practices for successful ventures.
*Find out how to assemble a brand licensing agreement that is a true win for all parties.
*Master follow-along techniques and strategies that protect brand integrity, support the manufacturer, and keep the process moving in the right direction.
*Develop skills that improve revenue and boost your business' bottom line.



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Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form.



THERE ARE 6 PRODUCTS IN THIS BUNDLE:


This document takes you through a complete highlight of brand licensing. It covers topics such as what is brand licensing, why companies license, what are the benefits to... [read more]

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Now that you know what brand licensing is and have determined it is a good fit for you, the next step is to determine you brand licensing game plan, i.e., what categories you... [read more]

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You've done your homework on what categories your brand should extend into (or if you are a manufacturer, what brands to target). You've also determined that licensing... [read more]

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Now that you have determined what categories you want to extend into via licensing, you have ready to draft the license. Ideally you should have selected 2-3 prospective... [read more]

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Now that you have determined what categories you want to extend into via licensing, you are ready to draft the license. Ideally you should have selected 2-3 prospective... [read more]

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Individual Price: $39.00

Once the licensing deal is signed, you are ready to start building your dynasty. The opportunity to satisfy consumers pent up demand for new branded products begins. While... [read more]

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Individual Price: $39.00
$199.00

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ABOUT THE AUTHOR

Terms of usage (for all documents from this author)

Pete Canalichio is an expert with over 20 years of global experience in the areas of Brand Strategy and Brand Licensing, working with brands such as The Coca-Cola Company and Newell Rubbermaid. Recognized as a leading expert, he is frequently asked to speak at branding and licensing conferences and leading business schools globally.

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