Assessing Our Competitive Market Position PPT
This PPT slide, part of the 77-slide Complete Guide to Strategic Planning PowerPoint presentation, focuses on the concept of competitive position within a specific market, emphasizing its importance in strategic planning. It outlines a structured approach to understanding where an organization stands relative to its competitors. The content is divided into 3 main sections: Definition of Business, Maturity of Industry, and Basis of Competition.
The first section, "Definition of Business," likely addresses the need to clearly articulate the organization's core business activities and objectives. This clarity is essential for aligning strategic initiatives with market realities. The second section, "Maturity of Industry," probably discusses the various stages of industry development, which can influence competitive dynamics. Understanding where the industry stands can help in anticipating changes and adapting strategies accordingly.
The slide also introduces a classification system for market status, represented by a funnel diagram with categories ranging from "Dominant" to "Weak." This visual representation suggests a spectrum of competitive positions that organizations can occupy. The text indicates that further details will be provided in subsequent slides, which will elaborate on the factors influencing these classifications.
Overall, the slide serves as a foundational element in the strategic planning process, highlighting the necessity of a thorough competitive analysis. It encourages organizations to assess their position critically and prepares them for deeper exploration of the factors that will shape their strategies. This structured approach can lead to more informed decision-making and better alignment of resources with market opportunities.
This slide is part of the Complete Guide to Strategic Planning PowerPoint presentation.
This presentation is created by an expert in Strategic Planning, having been involved in the planning sessions of 3M, Gillette, Rubbermaid, Zenith, Sunbeam, and 100s of others. He's been working in Strategic Planning since the 60s.
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